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Unit 2: Market Structures Quiz

Total questions: 12

Worksheet time: 8mins

Name
Class
Date
1.

Perfect competition is characterized by

a)

large number of buyers and sellers

b)

diverse products

c)

sellers acting together to set prices

d)

uninformed buyers and sellers

2.

A monopoly that is based on the ownership or control of a manufacturing method, process, or other scientific advance is a

a)

geographic monopoly

b)

government monopoly

c)

natural monopoly

d)

technological monopoly

3.

A decrease in competition within an industry often results in

a)

more efficient resource allocation

b)

lower prices

c)

a firm wielding economic and political power

d)

increased output

4.

What letter on the graph represents the proper location for the market structure “monopoly”?

a)

W

b)

Y

c)

X

d)

Z

5.

What letter on the graph represents the proper location for the market structure “oligopoly”?

a)

W

b)

Y

c)

X

d)

Z

6.

When Gillette Co. unveiled Mach3, the world’s first triple-blade razor, it took a bold gamble.... Mach3 cartridges were to sell for around $1.60 each. Skeptics predicted the personal-care giant would soon be forced to cut that price. But the price is holding and Mach3 has become the No. 1 blade and razor. What’s the secret to pricing power? For starters, a commitment to innovation. Gillette spent nearly $1 billion on the development and initial marketing of Mach3.

Source: Business Week, February 1, 1999


Based on the passage, what type of monopoly is helping Gillette Co. maintain a high price for its Mach3 razor?

a)

natural monopoly

b)

technological monopoly

c)

government monopoly

d)

geographic monopoly

7.

What market structure does the letter “R” in the table represent?

a)

perfect competition

b)

pure monopoly

c)

oligopoly

d)

monopolistic competition

8.

“Pure monopoly” should replace what letter in the table?

a)

P

b)

R

c)

Q

d)

S

9.

Under perfect competition,

a)

products are similar but not identical

b)

numerous restrictions prevent firms from entering the market

c)

no seller can sell a product above the prevailing market price

d)

a single seller can affect price

10.

When a major car company lowers its prices, other car makers will probably

a)

maintain existing prices

b)

go out of business

c)

raise their prices

d)

lower their prices

11.

A market structure in which one firm has a monopoly because of its location is a

a)

natural monopoly

b)

technological monopoly

c)

geographic monopoly

d)

government monopoly

12.

On an average shopping trip, a consumer’s eye lingers on a product for only about 2.5 seconds. In order to stay competitive, companies experiment with new formulas, along with the color and size of the product’s packaging. These research and development costs can range from $100,000 for adding a new color to an existing product line to millions of dollars for the creation of a new product.


According to the passage, companies are trying to compete through

a)

economies of scale

b)

collusion

c)

price-fixing

d)

non-price competition