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Corporate Identity

Total questions: 13

Worksheet time: 13mins

Name
Class
Date
1.

The Tide brandname is

a)

Descriptive

b)

Invented

c)

Referential

d)

Acronym

2.

Alpina's brand architecture is

a)

A monolithic brand

b)

A House Of Brands

c)

a Joint Venture

d)

a branded house

3.

Ekono's brand architecture is

a)

A branded house

b)

A Joint Venture

c)

Own Brand Goods

d)

Endorsed Brands

4.

This is the logotype for the Tidal app

a)

false

b)

true

5.

Reduce Fat Fast name is an

a)

Acronym name

b)

Referential name

c)

Experiential Name

d)

Ridiculous name

6.

This is the imagotype for the Tidal App

a)

true

b)

false

7.

The Google Logotype is

a)

A Customized typographic logotype

b)

A Symbolized typographic logotype

c)

An Alphabetic character Imagotype

d)

A Regular Typographic Logotype

8.

The current Renault logo is

a)

an Accesorized Imagotype

b)

An Accesorized Logotype

c)

An Abstract Imagotype

d)

An Abstract Logotype

9.

The logo for Kalley brand is

a)

An Alphabetic Logotype

b)

A Customized typographic logotype

c)

An Accesorized Imagotype

d)

A Singular Logo.

10.

The most frequently used color codes are

a)

RGB and ABC

b)

RBC and CMK

c)

CMYK and NBC

d)

RGB and CMYK

11.

The Blank space reservation in the logo comes handy in order to...

a)

Keep the proportion in the elements of the logo

b)

Separate the logo from possible colored / photographic backgrounds

c)

Keep the coloring scale even in any possible format

d)

Keep the distance among isotype and logotype

12.

The Deprisa's Brand name is

a)

an Experiential Name

b)

A Reminiscent name

c)

An Invented Name

d)

an Opem Source name

13.

In the Brand Manual, the typography section relates to

a)

The use of the typographic typeface for the logo ONLY

b)

The description of the logotype

c)

The color space for the logo

d)

The use of the typographic typefaces for the logo and ALSO for communication purposes.