WorksheetsSMM Unit 1_NEW
Total questions: 18
Worksheet time: 9mins
From the following items, select an example of a need.
A sports car
A bowl of noodles
A Mont Blanc pen
A Dyson hairdryer
Select the 4Ps of marketing.
Product
Price
People
Place
Promotion
Dave wants to target everybody in Singapore for his campaign on his latest gaming product. Advise him that he is
going to have a successful campaign
going to succeed as everyone plays games
making a mistake as only girls play games
making a mistake because the campaign is too expensive
One of the keys to a successful social media strategy is to have
a captive audience
a clear objective
a large marketing budget
a carefully selected broadcast network
The amount of time, effort and cost that a customer considers before a purchase decision can be defined as
Price
Promotion
Perception
Convenience
Select the following that is an intangible product.
A bag of chips
A handphone
A haircut
A laptop
In order to drive customer action, content marketing must
be valuable to the company
be relevant to the customer
be attractive to all customers
have high production values
Companies track and pay websites for affiliate marketing campaigns by
Buying tracking software from Google
Paying an intern to track webpage visits
Using cookies loaded onto customer devices
Using biscuits that reside on company servers
KFC, the fast food chain, is successful world wide because the brand
has a popular mascot
selects the best places to set up their store
has successful TV advertisements in Singapore
delivers tasty chicken consistently everywhere
Companies use third-party search engines because
of a lack of choice
to guide customers to their website
of complications in building a search engine
it is too expensive to build a search engine
A common metric to track engagement with the target audience is tracking
reach
clicks
cookies
impression
Which of the following is a consumer to consumer platform?
Etsy
Amazon
Baidu
Carousell
Paypal is a type of internet payment
True
False
Lisa would like to hire an agency to help her business maintain a favourable public image. She should hire
an advertising agency
a public relations agency
a security agency
a marketing agency
From the following statements, select an example of a want.
Nick is hungry and has to buy lunch
John is cold and would like to borrow a jacket
Jenny would like to go for her annual overseas holiday
Judy has a headache and is looking for Panadol
Identify the following that is a form of traditional marketing.
Flyers
Telegram
You Tube
YouTube could be considered as
print media
cinema media
traditional media
broadcast media
Josh came across a funny image that was shared to him from a friend. It has been shared more than ten thousand times in the space of two hours. This is an example of
paid content
influencer content
authority content
viral content
