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WorksheetsSMM Unit 2
Total questions: 10
Worksheet time: 5mins
Identify the following that is a form of traditional marketing.
Flyers
Telegram
YouTube
The small world experiment claims that human society can be characterised by
4 degrees of separation
5 degrees of separation
6 degrees of separation
7 degrees of separation
Lucy is classmates with Ben. Ben works with Susan at a convenience store. Susan takes the train home with Joy every night. What is the degree of separation between Lucy and Susan?
1
2
3
4
YouTube could be considered as
print media
cinema media
traditional media
broadcast media
Jane would like to hire an agency to manage the advertising space for her business. Identify the following agency that she should hire.
Media agency
Public relations agency
Broadcast agency
Sales and marketing agency
Betty Bakery ran a Facebook advertisement in June 2020, spending $2,000 for the advertisement and $500 in marketing costs. 20,000 people clicked on the advertisement. Calculate the cost per click.
$0.05
$0.13
$0.20
$1.00
Which of the following is an advantage of social media marketing?
Media fragmentation
More expensive
Lower cost
Build customer loyalty
Josh came across a funny image that was shared to him from a friend. It has been shared more than ten thousand times in the space of two hours. This is an example of
paid content
influencer content
authority content
viral content
Lisa intends to start a business selling supplements for elderly. She should advertise on
Snapchat
Identify which of the following is a common marketing goal.
Build a viral campaign
Create creative advertisements
Hire the most popular influencer
Build brand awareness
