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SMM Unit 2

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Identify the following that is a form of traditional marketing.

a)

Flyers

b)

Google

c)

Telegram

d)

YouTube

2.

The small world experiment claims that human society can be characterised by

a)

4 degrees of separation

b)

5 degrees of separation

c)

6 degrees of separation

d)

7 degrees of separation

3.

Lucy is classmates with Ben. Ben works with Susan at a convenience store. Susan takes the train home with Joy every night. What is the degree of separation between Lucy and Susan?

a)

1

b)

2

c)

3

d)

4

4.

YouTube could be considered as

a)

print media

b)

cinema media

c)

traditional media

d)

broadcast media

5.

Jane would like to hire an agency to manage the advertising space for her business. Identify the following agency that she should hire.

a)

Media agency

b)

Public relations agency

c)

Broadcast agency

d)

Sales and marketing agency

6.

Betty Bakery ran a Facebook advertisement in June 2020, spending $2,000 for the advertisement and $500 in marketing costs. 20,000 people clicked on the advertisement. Calculate the cost per click.

a)

$0.05

b)

$0.13

c)

$0.20

d)

$1.00

7.

Which of the following is an advantage of social media marketing?

a)

Media fragmentation

b)

More expensive

c)

Lower cost

d)

Build customer loyalty

8.

Josh came across a funny image that was shared to him from a friend. It has been shared more than ten thousand times in the space of two hours. This is an example of

a)

paid content

b)

influencer content

c)

authority content

d)

viral content

9.

Lisa intends to start a business selling supplements for elderly. She should advertise on

a)

Facebook

b)

Instagram

c)

Snapchat

d)

Twitter

10.

Identify which of the following is a common marketing goal.

a)

Build a viral campaign

b)

Create creative advertisements

c)

Hire the most popular influencer

d)

Build brand awareness