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Persuasive Techniques

Total questions: 18

Worksheet time: 22mins

Name
Class
Date
1.
Definition of PERSUADE
a)
to convince one to think or act differently 
b)
valid reason of set of reasons used to change someones viewpoint 
2.
The group of people that a commercial is targeting to sell their product is the ___________________________.
a)
Bandwagon
b)
Target Audience
c)
Star Power
d)
Fear
3.

Identify the target audience for this ad

a)

Parents

b)

Clowns

c)

Babies

d)

Basketball players

4.

Identify the target audience in this ad

a)

Athletes

b)

Parents

c)

Toddlers

d)

Teachers

5.

Who is the target audience in this advertisement?

a)

Children

b)

Animals

c)

Robots

d)

Adults

6.

What is the message this ad is hoping to relay to its audience?

a)

Eat more beef.

b)

This child loves Tyson chicken so you should too.

c)

Mccormick's chicken nuggets are better.

d)

This child hates chicken nuggets, so you should too.

7.

Your personal attitude about something positive or negative

a)

opinion

b)

fact

c)

stereotype

d)

bias

8.

What persuasive technique is used in this ad?

a)

Snob appeal

b)

Bandwagon

c)

Name calling

d)

Testimonial

9.

Which persuasive technique means 'relying on the backing of a satisfied customer'?

a)

Bandwagon

b)

Snob appeal

c)

Name calling

d)

Testiomonial

10.

What persuasive technique is used in this ad?

a)

Snob appeal

b)

Bandwagon

c)

Name calling

d)

Testimonial

11.

What kind of persuasive technique does this image demonstrate?

a)

Repetition

b)

Plain Folks

c)

Logos

d)

Pathos

12.

'Better price, better service' is an example of what?

a)

rhyme

b)

direct address

c)

rule of 3

d)

repetition

13.

Sick of cooking every night? is using...

a)

direct address

b)

rhetorical question

c)

rule of 3

d)

play on words

e)

alliteration

14.

What persuasive technique is used in this ad?

a)

Snob appeal

b)

Endorsement

c)

Testimonial

d)

Name calling

15.

Why are pictures used in advertisements?

a)

To enhance the advertisement

b)

To highlight products

c)

To highlight services

d)

No particular reasons

16.

Which of the following is not a popular slogan?

a)

Finger lickin good

b)

Just do it

c)

Dancing in the rain

d)

Obey your thirst

17.

Do we really want our road tolls to continue rising like this?

a)

Pun

b)

Anecdote

c)

Rhetorical Question

d)

Expert opinion

18.

Repetition

"It hurts the individual, it hurts the community and it hurts the country as a whole."

What is the effect on the reader?

a)

Emphasises the writer's viewpoint

and captures attention

b)

Makes the reader feel included

c)

Is humorous to the reader

d)

Evokes sympathy in the reader