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WorksheetsProduct Mix Strategies
Total questions: 10
Worksheet time: 6mins
Which of the following is NOT a Product Mix Strategy?
Trading Up
Personal Selling
Deepening Product Mix
Expansion of Product Mix
What is Contraction of Product Mix?
Dropping or elimination of one or more product lines or items
Increasing the number of product lines
Expand one or more excising product lines
Extend its product
What is Trading Down?
Add a expensive and prestige product in a product line
A company deciding to produce lower quality items for less
Get rid of a expensive and prestige product in a product line
A company selling higher priced products deciding to lower their prices
What is Expansion of Product Mix?
Decreasing the number of product lines
Keeping the same number of product lines
Eliminate all product lines
Increasing the number of product lines
Which of the following is NOT a Dimension?
Width
Length
Area
Depth
What is Trading Up?
Add a less expensive and prestige product in a product line
Add a expensive and prestige product in a product line
A prestige product into a product line
Get rid of a expensive and prestige product in a product line
What is Depth?
Total number of profit from each product
Total number of companies
Total number of variations for each product
Total number of products
What is Length?
Total number of product mixes
Total number of products within a company’s product mix
Total number of profit within a company
Total number of sales within a company
Which of the following ARE Product Mix Strategies
Product Differentiation
Trading Up
Developing New Uses of Existing Products
Alteration or Changes in Existing Products
Which of the following ARE Dimensions
Length
Consistency
Width
Depth
