Refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged.

Refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed. As for the choice of typefaces to be used, refer to the discussion of the characteristics of the fonts. When it comes to large body text, the font should be clear enough to read.

Creates visual interest to text elements. Contrast is achieved when two elements are different from each other. When you place a white text on a very light yellow background, contrast is not achieved and the text will be difficult to read, but when you put a white text on a dark brown background, contrast is created. Contrast can be achieved in various ways, by joining the following elements: large font with a small font, serif and sans serif, thin elements with thin elements, cool color and warm color.

Refers to how the text is positioned in the page. This can be left, right, center or justified.

Refers to how near or how far are the text elements from each other. When two things are closely related, we bring them close together. Otherwise, we put text elements far from each other. For example, the main title and subtitle are usually placed close to each other.

Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) Examples: Chiller, Jokerman, Curlz MT

Brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. Also, sans serif fonts give a modern look and is used primarily in webpage design. Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

Connotes formality and readability in large amount of texts. This font is usually used for the body text of books, newspapers, magazines and research publication. Also, serif fonts give a classic or elegant look when used for title or heading. Examples: Times New Roman, Garamond, Baskerville

Serve to link different electronic documents and enable users to jump from one to other in a nonlinear way including redirection to the next slides or to a website.

Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)

Usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters

What design principle is IGNORED in this Text Media

The following are visual design elements EXCEPT for:

Visual design principle that first attracts attention in a composition?

Visual design principle that is created through the arrangement of objects in 2-dimensional space to look like they appear in "real life".

What type of text comes from personal opinions and views?

Shalissa is making a billboard for a clothing company. What type face should she use?

Rico presents a Viber conversation as evidence in court. What type of text is it?

Joaquin is writing an article for a gossip tabloid. What type of text is he writing?

What are another name for typeface?

What kind of picture is this?

Some example of this are film, picture, and diagram.

What is Visual Media?

The following are examples of visual media except:

What is an example of graphic design?

The chart is an example of a _________.

What do you call this?

What DDCian Core Values would help you come up with a sound judgement in this photo?

It is a popular image file format. It is commonly used by digital cameras to store photos since it supports 2²⁴ or 16,777,216 colors.

What is the main part of an image that typically gets most of the attention from the viewer,(this is usually where your eyes go)?

What kind of picture is this?

It is a figure having a volume and thickness.

A geometric or organic area that stands out from the space next to or around it, or because of differences in value, color, or texture.

It can be the suggestion of motion in a design as you move from object to object by way placement and position.

The surface quality or the way something feels such as rough or smooth?

What kind of picture is this?

An image format invented in 1987 by Steve Wilhite, a US software writer who was looking for a way to animate images in the smallest file size.

This image file format are a series of images or soundless video that will loop continuously and doesn't require anyone to press play.

The quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue. the natural appearance of the skin, especially of the face; complexion: It is used for emphasis, or may elicit emotions from viewers.