WorksheetsCommunication Theory Quiz 3
Total questions: 10
Worksheet time: 50mins
In 1962, (a) combined information-flow research findings with studies about the flow of information and personal influence in several fields, including anthropology, sociology and rural agricultural extension work.
There are five Attributes of innovations:
1. Relative Advantage
2. Compatibility
3. Complexity
4.
5. Observability
(a)
(a) traditional people, caring for the “old ways”, are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition.
(a) is often credited as the originator of uses and gratifications theory.
(a) is a prominent scholar for Contemporary Cultural Studies.
There is some degree of uncertainty and perceived risk is involved in the diffusion process for the Diffusion of Innovations Theory. True or false.
True
False
One of the assumptions of the uses and gratification theory is that media sources compete among themselves and with interpersonal communication for selection, attention and use. True or False
True
False
Reception analysis focuses on how various types of media make sense of specific forms of content. True or false.
False
True
In Social Cognitive Theory, people learn through observation, especially through radio. True or false
False
True
Social cognitive theorists demonstrated that imitation and identification are products of 3 processes:
(i) Observational learning
(ii) Inhibitory effects
(a)
