2. For a layman, the new phone is nearly ___________ from the last one but everyone believes that it will have a huge effect on their lives, and so they buy it. - DISTINCT.

3. Developing a communication campaign to drive your new business is relatively simple as long as you plan ___________. - EFFECT.

4. There are the four Cs to remember when planning a campaign, which will give you a great ___________ - FOUND.

5. Find your niche. What do they read, where do they ___________, and what brands do they consume - SOCIAL.

6. Youtube offers a large potential audience and allows you to ___________ with your customers. - ACT.

7. People love to have things which they can share, and ___________ they can pass on. - KNOW.

8. Are you educating consumers and giving them information which they didn't ___________ process? - PREVIOUS.

9. Ask questions on social media and never ___________ the importance of listening- ESTIMATE.

10. Are you annoying people by ___________ your product? - EXPOSE.