to sway the audience to agree with your claim or to motivate your audience to take some action

confidently states your viewpoint

a statement that supports your claim; must be supported with evidence

shares the point of view of people who oppose, or do not agree, with your claim

personal examples or storeis that illustrate a point

specific instances or illustrations of a general idea

statements that can be proven true, such as statistics or other numerical information

ideas that most people have

statement made by an authority on the subject

information that directly and factually supports your position

need to provide enough information to convince others