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WorksheetsRetail
Total questions: 10
Worksheet time: 10mins
What is Retail Design?
THE CLIENT + RETAIL BUSINESS
RETAIL BUSINESS + THE CLIENT
THE INDIVIDUAL + RETAIL BUSINESS
Basic Retail Store Programming Considerations
•Store type / locations
•Schedule / budget
•The context of the location
•Styles & Trends
Net Selling Area:
Space used by customers incl.
display shelves, fitting rooms, cash counters & gift wrap areas
Show windows, storage rooms, lockers & cashiers space
Area immediately adjacent to selling space for stock reserves
Stockroom
Boutique
Aisle
Checkout
[A] Assortment display [B] Item display
[A] Item display [B] Assortment display
[A] Item display [B] Associated display
Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of
(a)
(a) Area:
For store functions incl. Show windows, storage rooms, lockers & cashiers space
Site Selection
Analysis of c_____ , s_____, access & p_____ limitations
(a)
Establishing an Image
Image: a brand's personality immediately recognizable by the consumer
[ ____ ] [ ____ ] & develop an appropriate & imaginative design with a compelling appeal for them
(a)
Principles of Merchandising
Area allocation: Net Selling Area (?? % of GFA Gross Floor Area)
85%
75%
80%
70%
