Appeal to emotion. Ex: Invoking sympathy, pity, fear of missing out, etc.

Appeal to credibility. Ex: Celebrities or experts endorsing a product.

Depending on the idea that the time has come for a particular idea of action.

Repetition of the initial consonant sound of each word. Ex: Critics cry for crumbs of Columbus.

Repetition of certain words or phrases at the beginning of sentences to increase the power of a sentiment. Ex: MLKJ repeating the phrase "I have a dream."

Connecting and identifying with audience members by making them laugh.

A type of euphemism that intentionally understates the size or importance of its subject. It can be used to dismiss or diminish a debate opponent's argument.

An exaggeration statement that conveys emotion and raises the bar for other speakers.

Bringing up a subject by denying that the very subject should be brought up at all.

A sudden swerve into a seemingly unrelated idea in the middle of a sentence.

A technique wherein the speaker inverts the order of a phrase in order to create a pretty and powerful sentence. Ex: Ask not what your country can do for you--ask what you can do for your country."

The use of the same word at the end of one sentence and at the beginning of the subsequent sentence, forming a chain of thought that carries your audience to the point you've chosen.

When the speaker imagines what someone else is thinking, or speaks in the voice of someone else, in order to explain and then subvert or undermine counterpoints to the original argument.

When the speaker imagines what someone else is thinking, or speaks in the voice of someone else, in order to explain and then subvert or undermine counterpoints to the original argument.

The trick of posing question and then immediately supplying the answer.

Listing a series of possibilities and then explaining why all but one of those possibilities are not good.

Verbal irony. Saying the opposite of what you mean (using sarcasm).

Inserting a useless but attention-grabbing word in front of your sentence in order to grab the audience's attention. Ex:

"Look" or "listen".

Combination of consonant sounds to create a displeasing sound.

A sonic device that refers to a word that emulates the real-life sound it signifies. Ex: Using "bang" to signify an explosion.