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WorksheetsRevision: Theories on digital communication
Total questions: 20
Worksheet time: 13mins
Jenkins argues that ...
There is not enough centralised control of digital media companies
Digital media is controlled by a handful of media conglomerates
There are too many different owners of digital media
It is desirable for companies to develop content across a variety of media platforms
Which of the following are owned by Google?
Android
Youtube
Waze
Imdb
Cornford and Robins argue that the only thing which is new about digital media is the ...
Conservative values
Content
Speed
Ownership
How does increased time spent online benefit capitalism?
Mindless scrolling distracts us from the real problems in society
Social media companies can harvest our 'digital breadcrumbs' and sell our data
Exposure to continuous advertising and consumerism
Workers are more productive if they spend more time online
How much time a day does a typical adult spend consuming media?
4 hours
6 hours 25 mins
8 hours 41 mins
8 hours 12 mins
Why is cultural homogenisation a problem for Marxists?
It is the most powerful western cultures which dominate
Diversity is less supportive of capitalism
Western cultures are being eroded
It is not an equal exchange of cultural ideas and so it furthers inequality
Who argues that globalisation underpinned by digital communication is a type of cultural imperialism?
Fuchs
Hart
Seabrook
Cornford and Robins
What is meant by cultural homogeneity?
Where one culture divides into multiple cultures
Where cultures are continuously blending together into a tapestry of cultures
Where less dominant cultures influence the global culture
Where cultural diversity is reduced and global cultures come together to form a single global cultural identity
What is a muted group?
A group who are not allowed to speak in public
A group who are not physically able to express their views online
A group who are excluded through the use of language (can be online language)
A group who support capitalism
How is digital media 'de-regulated'?
It is mediated by private companies rather than state so there are few laws governing its moral responsibilities.
There are no regular patterns of digital media production
It is regulated by the government
It is developed at an irregular pace
Which are Marxist thinkers?
Fuchs
Cornford and Robins
Carter
McChesney
Bjorklund
Looking closely at how individuals construct their identity online is a ...
Macro approach
Maximum approach
Minus approach
Micro approach
Which Postmodern thinkers suggest that social media functions like an autobiography?
Bjorklund
Case
Eichhorn
Hart
Which challenges for young people does Case highlight?
There is too much information online for young people to understand
They may have two versions of their self (online and offline)
The nature of social media makes it harder to erase mistakes
Social media negatively impacts their education
Eichhorn argues that growing up in the online world may impede our ability to edit memories. Why is this a problem?
The online world provides permanent visual reminders of our past
It creates memory problems
It is harder to change our identity and have a 'clean break'
We need reminders of our past online otherwise we may forget who we are
How might Postmodernists understand surveillance in a less negative way compared to Marxists?
Being spied on makes us more alert
Benefitting capitalism is a positive thing for society
It can be an effective way of regulating behaviour and reducing crime
We cannot be trusted so we need surveillance from higher authorities
Which are features of 'liquid surveillance'?
Surveillance is everywhere and is agile and fast-moving
Surveillance has no persisting form and no longer exists
Surveillance is not as prominent as it used to be
Surveillance has become uncontained and pervasive
Which are strengths of Postmodernism?
It often takes a micro approach, looking at individual behaviour and interactions online
It only looks at the positive effects of the digital world
It recognises both the positive and negative effects of the digital world
It focuses too much on social class
Which are limitations of Marxism?
It may not acknowledge the positive applications of the digital world
There is plenty of evidence that a small number of large companies own and control the digital world
It may overemphasise social class at the expense of other inequalities
It does not recognise the negative impacts of the digital world
How might a Neo-Marxist disagree with Marxist views on the digital social world?
It is possible for new digital technologies to revitalise democracy
Capitalism does not dominate the digital world
Consumerism is important in order for society to function
The digital world can give a voice to 'muted groups'
