Consumer wants are a function of the need driven by homeostasis.

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream.

According to Maslow’s theory, consumers first seek value by satisfying the most basic needs.

The most basic needs are addressed with hedonic value, and as needs become more elaborate, utilitarian value is often needed to satiate the need state.

Utilitarian motivation involves a drive to experience something personally gratifying.

Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.

Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

Going to a new, trendy restaurant is most likely driven by hedonic motivations.

The fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream is known as _____.

When Janice went for a holiday in the Sahara, she made it a point to drink lots of water to keep herself hydrated. Which of the following types of motivations drove Janice to avoid dehydration?

Ed had been long thinking of exchanging his old car for a new convertible and so he recently bought himself a Volvo C70. Ed’s purchasing activity is most likely driven by _____.

Jennifer wants to buy Shine, a hand dishwashing brand that positions itself as a product that can help you avoid “grease and embarrassment” in front of guests. In buying Shine, Jennifer is adopting a(n) _____ focus.

Jennifer wants to buy crockery for her house from Crystals, a brand that positions itself as “the ultimate choice in dining with royalty.” In buying from Crystals, Jennifer is adopting a(n) _____ focus.

Susan, a single-parent, is very close to her friends and relatives and she feels the need to be connected with them. She visits her grandparents every week, as doing so makes her feel as a part of the extended family. According to Maslow’s hierarchy of needs, Susan is most concerned with:

Many people lost their homes and everything they owned during hurricane Katrina. While they realized the need for shelter, they also realized that they didn’t have any food or water. These were the needs that required to be addressed immediately. According to Maslow’s hierarchy of needs, which needs were these people most concerned about?

Monica, a 25-year-old software engineer, works in a company as a business analyst. She saves 20 percent of her salary every month and invests it in a pension plan. According to her, this saving is important because it will help her live a comfortable life after retirement. According to Maslow’s hierarchy of needs, Monica is most concerned with:

Many upper-class Americans devote time and effort to ensure a sense of satisfaction and completion by doing things such as taking language classes, traveling, or volunteering at a local charity. According to Maslow’s hierarchy of needs, which of the following needs is addressed by this example?

According to Maslow’s hierarchy of needs, which of the following represents the need to be recognized as a person of worth?

_____ motivation involves a drive to experience something personally gratifying.

Which of the following types of variable changes the nature of a relationship between two other variables?

Anne is extremely thrifty with her household expenses. Before buying anything, she makes sure that she is well-informed about all the best deals. This way Anne ensures that she gets more value from any purchasing activity. Which of the following types of consumer involvement is exemplified by Anne?

Jason is buying a new car. He does not really know much about automobiles and does not care to know much about them. However, due to the high price of the car, he gets involved in the shopping process by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent?

According to which of the following theories specific types of thoughts can serve as a basis for specific emotions?

Disney tries to create a magical experience for guests visiting its resorts. The company knows that positive emotions can become stored as part of the meaning visitors have for Disney. Disney wants its customers to feel happy when they think of Disney resorts. This indicates that Disney is trying to create _____.