forces close to the company that

affect its ability to serve its customers

(a)  

larger societal forces that affect the

whole microenvironment.

(a)  

In designing marketing plans, marketing management must take other company groups, such as top management, finance, research and development (R&D),

purchasing, manufacturing and accounting,

into consideration.

(a)  

provide the resources needed to

produce goods and services.

(a)  

help the company to promote, sell, and distribute its goods to final buyers.

(a)  

the individuals and organizations that buy

goods and services to resell at a profit.

(a)  

warehouse, transportation

and other firms that help a company to stock and move

goods from their point of origin to their destinations.

(a)  

marketing research firms, advertising agencies, marketing consulting firms and other service providers that help a company to target and promote its products to the right markets

(a)  

banks, credit companies and

other businesses that help finance transactions or insure

against the risks associated with the buying and selling of

goods.

(a)  

- five types of markets that purchase a

company’s goods and services.

(a)  

what are the customers market

(a)  

- Individuals or groups that offer a similar product

or a product that can be an alternative to your

product;

(a)  

Those businesses offering the same product as

yours.

(a)  

Those businesses offering a product that can be an

alternative to your product. These products are

really not the same.

(a)  

any group that perceives itself having an interest in a

company’s ability to achieve its objectives.

(a)  

influence the company’s ability to obtain funds. Banks, investment houses and stockholders are the principal financial publics.

(a)  

are those that carry news, features and editorial

opinion. They include newspapers, magazines and radio and television stations.

(a)  

Management must take government developments into account. Marketers must often consult the company’s lawyers on issues of product safety, truth in advertising and other matters.

(a)  

A company’s marketing decisions may

be questioned by consumer organizations, environmental

groups, minority groups and other pressure groups.

(a)  

Every company has local publics, such as

neighborhood residents and community organizations.

(a)  

A company needs to be concerned about the

general public’s attitude towards its products and activities.

The public image of the company affects its buying.

(a)  

A company’s internal publics include its workers, managers, volunteers and the board of directors.

(a)