Negative factors that are beyond the control of the business.

Areas where you or your organization may be weaker than others.

Positive factors that are not within the control of the business.

The business has staff who are experienced and well – trained.

There are new technologies that are better and more advanced than what the business uses.

The government strongly supports small and medium enterprises to boost the growth of the businesses.

New and popular products are being introduced in the market from other competitors.

The business is located in an area that has many customers.

The establishment looks old and needs repairs.

The owner has invested small capital into the business.

The business space has a limited capacity to entertain many customers at the same time.

The small nature of the business enables it to provide excellent customer care because the small amount of work allows its staff to devote more time to customers.

The small size of the business’ workforce puts it in helpless position when a staff member becomes sick or takes a leave from work.

The following are the examples of Strength except one.