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WorksheetsRETAIL2
Total questions: 10
Worksheet time: 9mins
What is Visual Merchandising?
Visual Merchandising can refer to w_____ displays , s_____ displays or s_____ displays
(a)
The best shop interiors effectively combine p______ ID elements with changeable/s______ Visual Merchandising Display elements
(a)
In visual merchandising, products are typically displayed in such a way as to attract consumers from the intended market by drawing attention to the product’s ....
bad feature and problems
best features and benefits
acceptable features and benefits
When changing window display theme, is it preferable to change store interior theme as well?
Yes
No
Window Displays
Use p_____ , i_____, s_____ and products to convey an idea/ message to help connect customers with products
(a)
Place your popular or targeted products between .....
floor level and eye level
eye level and knee level
eye level and waist level
Retailers update shop displays periodically to refresh shoppers’ interest in the Brand.
Which Display Strategies is this referring to?
Eye-catching & Creative
Tell a Story, Communicate a Message
Seasons & Festivals
Eye-catching & Creative
Effective retail interiors take into account the importance of attractive Displays to capture shoppers’ a_______ u_______ c_______ c_______ that link back to the Brand identity
(a)
Considerations for choosing materials for retail visual merchandising:
High traffic or low traffic area
Display for interior or exterior
Budget
Environmental impact
Place your most profitable items at
knee level
eye level
waist level
shoulder level
