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Test of Vocab 15

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

This type of advertisement has ___________ ( = has been successful) in the past.

a)

performed well

b)

gone the distance

c)

marginalized

2.

Last year our agency won three big accounts with $25,000 in total ___________. ( = we had $25,000 worth of business)

a)

billings

b)

bills

c)

bill payments

3.

A ___________ account = A huge/enormous account

a)

block-beater

b)

block

c)

blockbuster

4.

A ______________ is an attempt to convince someone to buy something or hire someone.


a)

patch

b)

pitch

c)

punch

5.

If an ad is described as "celebrity-____________", it means that it's full of celebrities. ( = famous people)

a)

drowned

b)

full

c)

drenched

6.

The last advertising campaign helped us regain the ___________ ( = to be ahead) in worldwide market share.


a)

lead

b)

first

c)

primary

7.

Some people refer to the advertising business as the "___________."

a)

ad-biz

b)

advertise-biz

c)

commercial factory

8.

When an advertising agency refers to its ___________, it's referring to the work/projects that it does.

a)

collateral

b)

leads

c)

output

9.

An effective advertising agency should seem personable and ___________.

a)

approaching

b)

approachable

c)

reproaching

10.

One of our designers specializes in ___________-graphics. ( = moving graphics)

a)

motioned

b)

motion

c)

movie