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Worksheets

MARKETING MANAGEMENT

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

2.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

3.

Which concept of marketing emphasis on availability and affordability of the product –

a)

selling

b)

production

c)

product

d)

marketing

4.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

5.

Which of the tools of public relations describes the financial activities of the company –


a)

Press Kit

b)

Annual Reports

c)

Press Release

d)

News Letter

6.

From among the following, identify the factor which does not form part of facilitating function of marketing?

a)

Financing

b)

Risk bearing

c)

Packaging

d)

Standardization

7.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

8.

What is the person who buys a product called?

a)

Retailer

b)

Saler

c)

Purchaser

d)

Customer

9.
An entrepreneur is someone 
a)
Someone who works for a new business
b)
Someone who starts a new business
c)
Someone who takes over an existing business
d)
Someone who does not want to work
10.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

11.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

a)

sales

b)

loyalty program

c)

publicity

d)

brand identity

12.
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 
a)
Marketing Information Management
b)
Market Planning
c)
Promotion
d)
Product Management
13.
The process of achieving company goals by effective use of resources through planning, organizing, and controlling.
a)
management
b)
vertical organization
c)
middle management
d)
empowerment
14.
_____________  decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.
a)
Pricing
b)
Promotion
c)
Selling
d)
Market Planning
15.
The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is 
a)
advertising
b)
marketing
c)
utility
d)
market share