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WorksheetsMARKETING MANAGEMENT
Total questions: 15
Worksheet time: 15mins
Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
Sunita
Suman
Both
None
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
wholesaler
Which concept of marketing emphasis on availability and affordability of the product –
selling
production
product
marketing
This marketing concept focuses on persuading and convincing customers to buy the Products-
production
product
selling
marketing
Which of the tools of public relations describes the financial activities of the company –
Press Kit
Annual Reports
Press Release
News Letter
From among the following, identify the factor which does not form part of facilitating function of marketing?
Financing
Risk bearing
Packaging
Standardization
______ refers to classifying the product into different groups with same characteristics.
grading
branding
packaging
labeling
What is the person who buys a product called?
Retailer
Saler
Purchaser
Customer
Any goods and services a business sells
advertising
product
market segment
profit
The name, logo, tone, tagline, typeface, and shape that create an appeal for a business
sales
loyalty program
publicity
brand identity
