A reduction in price given to a certain classes of buyers.

It involves upselling, cross-selling and analysis of profit margins and sales volume for each product-line.

Also known as functional discounts.

This refer to the length of time from which sellers extend credit terms to buyers.

These are independent business concern that operate as link between producers and end users.

A person whose business is buying a large quantities of goods and selling them in smaller amounts.

A person or business that sells goods to the public in relatively small quantities for use of consumption.

A wholesaler who does not take title to the goods they handle.

A person that makes goods to sell.

It is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes.

It is the of evaluating each segment's attractiveness and selecting one or more of the market segments.

It is the set of all actual and potential buyers of the product.

It is the process of developing competitive positioning for the product and an appropriate marketing mix.

It is anything that can be offered to a market for attention, acquisition or consumption to satisfy a need or want.

It answers the question of what the buyer is really buying.

These are extra products offered to add value to the core product and to help differentiate it from the competition.

These are services or goods that must be present for the guest to use the core product.

This refers to how accessible the product is in terms of location and hours.

it is something which can be vocalized or spoken.

A non-registered design, symbol or product logo.

A registered company name.

The set of all brands and brand particular category or market segment.

The ideas are gained from internal sources, customers, competitors, distributors and suppliers.

This involves review of sales, costs and profit projections.

It is the stage in which the product and marketing program are introduced into more realistic market settings.

The product is brought into the market place.

This begins when a company finds and develops a new product idea.

It is a period of slow sales growth as the product is being introduced into the market.

It is a period of rapid market acceptance and increasing profits.

The slowdown in sales growth because the product has achieved acceptance by most of its potential buyers.

Sales decline because of distribution saturation

Sales become level-off or break even because of market saturation

Sales continue to decline; customers shift to other brands

Costs that do not vary with the production or sales level.

Costs that vary directly with the level of production.

This is also known as "target profit pricing".

Price reduction offered to encourage to buy on large amount.

Gathering and distributing marketing research and intelligence information about the marketing environment.

Finding and communicating with prospective buyers.

Shaping and fitting the offer to the buyer's needs, including such activities as manufacturing, grading....

It is a supply chain strategy that delivers products directly from producer to consumer without intermediaries.

It means selling wholesale agents or retailers so that they can distribute the product to you.

A booking made directly with the supplier of the tour or activity.

A private retailer or public service that provides travel and tourism-related service to general public on behalf or accommodation or travel agents.