a proper or reasonable way of thinking about or understanding something based on facts and judgment.

information distributed with the direct purpose of promoting a certain point of view.

a feeling that you care about, are sorry about, or understand someone else's feelings like trouble, grief, misfortune, etc.

a set of beliefs about what is morally right and wrong.

Psychologist who developed the "hierarchy of needs"; lower-level needs (food, shelter, safety) control an individual's motivations and must be met before higher-level needs (love, accomplishment, destiny) can be addressed.

a wrong belief; a false or mistaken idea.

a general agreement about something; an idea or opinion that is shared by all the people in a group.

Austrian-American pioneer in the field of public relations and propaganda and author of 𝘊𝘳𝘺𝘴𝘵𝘢𝘭𝘭𝘪𝘻𝘪𝘯𝘨 𝘗𝘶𝘣𝘭𝘪𝘤 𝘖𝘱𝘪𝘯𝘪𝘰𝘯; referred to in his obituary as "the father of public relations".

the qualities (such as age, gender, and wealth) of a specific group of people.