Any form of media that uses electronic devices for distribution.

The creation of documents using page layout software on a personal ("desktop") computer.

The fundamentals to all designs: form, shape, line, texture, color, space, movement.

The symmetrical or asymmetrical distribution of the visual weight of objects, colors, texture, and space.

Refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.

The relationship of one thing to another in terms of quantity, size, or number; ratio.

The action of repeating something that has already been done.

The design rule that says things that are related should be grouped together, things that are unrelated should be spaced apart.

A design principle that refers to unifying and organizing text or graphics on a page such as left, center, right and justified.