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Masters 9th Hole

Total questions: 10

Worksheet time: 4mins

Name
Class
Date
1.

What is often the best way for a business to increase its profit?

a)

raise prices

b)

reduce expenses

c)

lower taxes

d)

improve sales

2.

Which of the following is an example of a limited decision?

a)

Which college you'll attend

b)

Where you'll take your bike for repair

c)

Which car you'll buy

d)

When you'll leave for school

3.

Arm & Hammer baking soda was originally developed as a cooking ingredient, is now being sold as an effective refrigerator deodorizer. This is an example of _________ innovation.

a)

distributed

b)

proccess

c)

positioning

d)

associative

4.

Why do some businesses sponsor local events?

a)

to sell products

b)

to create news

c)

to generate revenue

d)

to obtain publicity

5.

What component of a business's promotional plan provides detailed information about economic trends?

a)

overview of objectives

b)

executive summary

c)

situation analysis

d)

budget justification

6.

Which of the following allows customers to view video and hear audio about a product on a company's website?

a)

broadband

b)

webcast

c)

opt-in email

d)

media-byte

7.

Which of the following is a disadvantage of newspapers as a promotional medium:

a)

broad coverage

b)

high reader interest

c)

flexibility

d)

high waste circulation

8.

Which of the following might result if a business fails to properly coordinate promotional activities:

a)

lost sales

b)

reduced inventory

c)

late shipments

d)

decreased expenses

9.

A business that focuses its selling efforts on satisfying the needs and wants of its clientele is a ______ business.

a)

customer-oriented

b)

product-oriented

c)

profit-oriented

d)

service-oriented

10.

When a manager plans, organizes, and controls the supplies that the employees use to do the firm's work, s/he is managing which type of resource?

a)

information

b)

human

c)

financial

d)

material