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Marketing Overview

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Promoting and selling products or services

a)

Marketing

b)

Promotion

c)

Advertising

d)

Public Relations

2.

These are usually placed in busy areas, to make people aware of their products or services. It is used as a marketing strategy for products or services

a)

Billboards

b)

Campaign

c)

Merchandise

d)

Promotion

3.

Using technology such as social media that people and companies use for calling public attention to a product or service

a)

Marketing

b)

Promotion

c)

Advertising

d)

Merchandise

4.

Producing a positive public image; also known as PR

a)

Singing

b)

Narrating

c)

Campaign

d)

Public Relations

5.

Promoting the sale of goods

a)

Marketing

b)

Merchandising

c)

Advertising

d)

Promoting

6.

Following and studying a professional in order to learn a trade

a)

Career follower

b)

High School classes

c)

Apprenticeship

d)

Volunteer

7.

Which of these are duties of someone working in Marketing?

a)

they identify the target audience

b)

they set prices

c)

they build distribution channels

d)

they create brochures and sales advertisements

e)

These are all duties working in Marketing

8.

All these are ways business use to promote their product/service, EXCEPT:

a)

lowering prices

b)

focus on customer needs

c)

ignore the customer

d)

provide discounts

9.

Pretend you are about to pay at the Self check out and there is a line, so you start looking around. There are many items on the shelves before the check out. Why do you think stores do that?

a)

so that the customers have something to look at

b)

to entertain the customers

c)

its a strategy used to sell more before customers leave the store

d)

its a way to keep customers happy

10.

What is the main focus on Marketing?

a)

The employees only

b)

The managers only

c)

The main focus is to keep long term relationships with customers

d)

The employees families

11.

Which of these are digital forms of Marketing?

a)

Electronic Billboards

b)

Websites

c)

Mobile Apps

d)

All of these are digital forms of Marketing

12.

Business need to keep attending trainings so they can learn more about:

a)

the latest strategies

b)

issues and techniques

c)

newest applications of marketing

d)

They need to learn more about all these topics