WorksheetsTest of Vocab 17
Total questions: 10
Worksheet time: 5mins
During the recession, marketers have learned that interactive marketing is ___________. ( = the correct approach)
groundbreaking
the way to go
a way to be
Marketing that involves a "conversation" between the prospective client and the company is called __________ marketing.
distinct
stifled
interactive
He has already predicted ___________ likely conditions. ( = what the conditions will be like in the future)
in the future
future
futuristic
Advertising __________ = Media for advertising (TV, radio, mobile, online videos, etc.)
channels
locales
lands
I doubt the ___________ of this approach.
effectiveness
affected
affectation
Internet forums, weblogs, social blogs, and podcasts are all examples of _________ media.
society
outdated
social
We have to ________ the advertisement to this particular need. = We have to adjust the advertisement to meet/address this particular need.
tailor
tell
tally
If an advertising campaign _______, that means it achieved the opposite effect of what it wanted to achieve.
backfires
backs away
backs down
He's brought a lot of _________. = He has obtained a lot of contracts for the company.
work out
work in
work through
A _________ campaign = A (very) decisive campaign
black-or-white
make-or-take
make-or-break
