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Pro Series – MC Exam

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

CO: A person who publically tweets damaging comments about his/her company is most likely to be:

a)

fired

b)

laughed at

c)

demoted

d)

prosecuted

e)

sued

2.

EC: What should economists do to account for the effects of inflation on GDP?

a)

Use a price deflator

b)

Avoid double counting

c)

Use the balance of trade

d)

Use only nominal GDP

3.

PJ: Why is it necessary to create a Work Breakdown Structure (WBS)?

a)

It provides formalized acceptance of the completed project deliverables.

b)

It provides a structured vision of deliverables in manageable components.

c)

It determines the cause and degree of difference between the baseline and actual performance.

d)

It defines the process for managing changes to the project.

e)

It allows team members to divide tasks in an organized fashion and track project performance.

4.

FI: Which of the following is a distinguishing feature of a consolidation in the finance industry:

a)

All entities continue operating, connected by a parent-subsidiary relationship.

b)

All former entities no longer exist, and a single new legal entity is formed.

c)

One of the entities continues to exist, absorbing 100% of another entity's stock.

d)

The acquirer does not have to purchase 100% of the target company's equity.

5.

FI: Andrew bought an expensive new TV using a credit card he opened last year. He figured that he could afford the TV if he used credit instead of cash. After several months of making the minimum payment on his card, Andrew realizes that his balance is getting higher instead of lower. He checks the status of his credit line and realizes that his monthly payments have been going towards interest and fees—not to his TV purchase! Before he bought the TV using credit, Andrew should have:

a)

taken money out of his savings account to pay for the television.

b)

opened a new credit account to minimize his responsibility.

c)

looked for another job to pay for his expensive purchase.

d)

considered how interest increases the cost of credit.

e)

Received a payday loan for the television instead of using credit.

6.

EI: Alex has realized that his company's website adds very little value to the company and believes it should undergo a major redesign. He knows that the marketing department maintaining the website is extremely busy producing advertisements for a new line of products. At the next department head meeting, Alex plans to discuss the website. Which of the following approaches would help Alex persuade the marketing manager that the website should be updated:

a)

Locate and share examples of competitors' websites that are well designed, and compare them to the company's old-fashioned website.

b)

Be simple and direct by stating that the website is very outdated and ineffective.

c)

Explain that since many new products are being introduced, it would be time- and cost-effective to evaluate the website and redesign it now.

d)

Ask other employees for their opinions of the website and share the information at the meeting.

7.

PR: Which of the following statements about search engine optimization (SEO) is the best approach for the tourism industry:



a)

Identifying the customer's needs will help identify which key words are crucial to attract highly interested customers.

b)

Appearing in the top Google searches is the most important aspect of SEO strategy for the tourism industry.

c)

It's not important to consider local factors because a wide scale approach will attract more tourists.

d)

A broad approach is best because most people search for broad categories when they begin their online research.

8.

CM: Tanya's Treats is a baked goods company that traditionally partners with local cafés to sell its products. However, Tanya's Treats decided to open its own café directly across the street from one of its biggest retailers. This is an example of:

a)

exclusive distribution.

b)

horizontal conflict.

c)

a tying agreement.

d)

vertical conflict.

e)

supply chain aggression.

9.

EC: Which of the following should be included in GDP:

a)

A tractor purchased by a farmer to use for his crops

b)

Wheat sold to a baker for his bread

c)

Cement used to build a new office building

d)

Government welfare payments

10.

IM: Anthony is a marketing intern for a local restaurant. One of his projects involved creating a social media campaign targeted at young professionals. Now that the campaign has been running for several weeks, Anthony's boss wants to know how effective the campaign has been in increasing interest in the restaurant. Which of the following techniques would best measure customer “buzz” about the restaurant:

a)

Using social media analytics and monitoring online review sites

b)

Asking customers in the restaurant what they think about the social media campaign

c)

Conducting a focus group with young professionals in the area

d)

Sending surveys to a group of young professionals who frequent the restaurant

e)

Posting an Instagram story poll on the restaurant's account