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WorksheetsMarketing Midterm_4thPeriod_11202020
Total questions: 36
Worksheet time: 36mins
Is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Digital Marketing
Digital Channels
Pay Per Click (PPC)
Content Marketing
A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Content Marketing
Pay Per Click
Affiliate Marketing
Billboard Advertising
The use of the Internet to reach consumers this type of marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
Social Media
Affiliate Marketing
Pay Per Click
Digital Marketing
Is the process of earning a commission by promoting other people's (or company's) products. **INFLUENCERS**
Content Marketing
Affiliate Marketing
Digital Marketing
Digital Channels
Is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Content Marketing
Social Media Marketing
Website Marketing
Black Friday Sales
Is the strategic promotion of a website to drive relevant traffic to the site.
Website Marketing
Black Friday Sales
Promotions
Emails
Can be defined as an interface connected to the world wide web through which communication can be made.
Digital Channels
Affiliate Marketing
Influencers
TV Commercials
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Radio Commercials
Marketing
Search Engine Optimization (SEO)
Cold Calling Customers
A plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
Promotions
Digital Marketing Strategy
Cold Calling
Most purchasing decisions begin online.
True
False
Digital ads are slowly taking over traditional advertising. About 40% of marketers across various industries have already shifted their efforts towards digital marketing.
True
False
Digital Marketing incorporates customer feedback, and two-way interaction between customers and the company.
True
False
Digital marketers are responsible for using digital channels to generate leads and build brand awareness.
True
False
Successful digital marketers struggle to have a clear vision and goal for digital marketing campaigns. They use measurable analytics to see weaknesses in these channels and find ways to help improve the business.
True
False
Digital Marketing helps small businesses compete with big corporations because it can help reach their target market. It allows small businesses to have an online presence.
True
False
Select ALL of the keys of digital marketing.
Strong digital presence that engages customers
Solid social media platform
Build quality websites
All information is accurate, relevant and
timely
What is the difference between traditional marketing and digital marketing
Is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis.
There is no difference.
It’s the fastest way to reach consumers target market because its interactive.
What are two digital marketing challenges?
It’s becoming more difficult to capture consumers attention because there is so much competition
Not everyone has a cell phone.
People are using the internet less and less.
Digital marketing requires a deep understanding of consumer behavior.
How can you stay current with digital marketing? (Select all that apply)
You must stay current with all emerging technologies.
Artificial intelligence
Marketing automation
Cloud computing
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
To better understand your potential target market you should study the _______________of the population.
Hair styles
Platform
Return on investment
Demographics
What is a social media management tool that allows users to schedule and posts updates to pages or profiles on social platforms
Hootsuite
Google calendar
Which of the following is not a platform on social media?
Walmart
What is a performance indicator that measures the amount gained from an investment relative to the investment's cost
Return On Investment
Return On clicks
Clicks Per Cost
Activate Pagee
______________can increase the amount of traffic to your website.
Return On Investment
Reach
Search Engine Optimization
Platform
What is Social Media Marketing?
The use of newspapers magazines or commercials to promote your business.
The use of signs and posters to promote your service or product
The use of social media platforms and websites to promote a product or service.
The use of Snapchat or Facetime
Percentage of marketing executives who use social media in marketing strategies (marketing mix).
30%
50%
Over 70%
Over 90%
Percentage of marketing executives who use social media in marketing strategies (marketing mix).
30%
50%
Over 70%
Over 90%
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
