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Marketing and Types of Advertising Mediums

Total questions: 47

Worksheet time: 40mins

Name
Class
Date
1.

Any form of communication a business or organization uses to inform, persuade, or remind.

a)

Promotion

b)

Selling

c)

Planning

d)

Pricing

2.
Deciding on how goods get into customers’ hands.
a)
Selling
b)
Distribution
c)
Pricing
d)
Product service management
3.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

4.

A group of people who share one or more common characteristics, lumped together for marketing purposes

a)

market segment

b)

sales

c)

online advertising

d)

group sales

5.

Successful organizations learn the preferences and behaviors of key customer segments through this process

a)

market research

b)

market segmentations

c)

choosing only one target market

d)

setting a price everyone can afford

6.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

7.

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

a)

modification

b)

advertisement

c)

liaison

d)

inventory

8.
A marketing mix is the blending of four marketing elements: price, product, promotion and _.
a)
Property
b)
Place
c)
Produce
d)
Prepare
9.
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
a)
Behaviorist
b)
Psychographic
c)
Demographic
d)
Geographic
10.
Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?
a)
Behaviorist
b)
Psychographic
c)
Demographic
d)
Geographic 
11.
Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica's lifestyle?
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behaviorist
12.
This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. 
a)
Service
b)
Idea
c)
Market
d)
Market Segmentation 
13.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
14.

Basic necessities such as food, clothing, shelter are _______.

a)

wants

b)

needs

c)

tangible

d)

intangible

15.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
16.

A combination of four basic marketing strategies: product, place, price, promotion is known as________.

a)
market segmentation
b)
marketing
c)
market
d)
marketing mix
17.
Statistics about consumers based on their knowledge, attitudes, use, or response to a product.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
18.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
19.
Amount a customer pays for the product/service 
a)
Product
b)
Place
c)
Price
d)
Promotion
20.

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

21.

Marketing that utilizes Internet and online based technologies is known as

a)

Relationship Marketing

b)

Traditional Marketing

c)

Digital Marketing

d)

Cause Marketing

22.

Which of the following is a form of advertising?

a)

TV Commercial

b)

Billboard

c)

Weekly Sale Flyers

d)

All of the above

23.

What is segmentation?

a)

Dividing customers into groups based on preferences

b)

Dividing customers into groups based on income

c)

Diving employees into different departments

d)

Dividing shareholders into specialized groups

24.

This type of advertisement is used to send the message directly to the selected people.

a)

Email

b)

Flyers

c)

Digital

d)

Direct Mail

25.

The least expensive type of advertising is ___________.

a)

Television and Radio

b)

Billboards and Vehicular

c)

Social Media and Internet

d)

Magazines and Newspaper

26.

An advantage of Mass Marketing is that it can lead to high sales because of the magnitude of people it reaches.

a)

True

b)

False

27.

2. Marketing, put simply, attempts to do which of the following?

a)

A. Get people to buy things they do not need

b)

B. Make people love spending money

c)

C. Hide any flaw a product or service has

d)

D. Satisfy people’s need

28.

Which of the following descriptions accurately describes the difference between promotion and selling?

a)

A. Promotion indirectly communicates the value of a product and selling is directly communicating with customers

b)

B. Promotion is increasing sales numbers and selling is maintaining sales numbers

c)

C. Promotion is directly communicating with customers and selling indirectly communicates the value of a product

d)

D. Promotion is maintaining sales numbers and selling is increasing sales numbers

29.

1. When a company uses the mass marketing technique, they are doing which of the following?

a)

A. Producing and distributing large amounts of marketing over a short period of time

b)

B. Concentrating marketing on the most massive group of customers

c)

C. Aiming marketing at everyone without consideration of differences among people

d)

D. Producing large amounts of marketing in one year to be distributed the next year

30.

. Which of the following is NOT a method of segmenting markets?

a)

A. Geography

b)

B. Demographics

c)

C. Psychographics

d)

D. Randomly

31.

Marketing is a function of Business.

a)

True

b)

False

32.

You can meet the customer's needs by:​ Select all that apply.

a)

Choosing the Right Product ​

b)

Selling at the right price​

c)

Making it available at the right place​

​

d)

Promoting it in a way that will reach the target audience

33.

____________ is the first step in developing a marketing strategy.

a)

Market

Segment

b)

Market Identification

c)

Market

Planning

34.

Customer buying decisions are made based on which of the following?

a)

Social influences

b)

Psychological influences

c)

Personal Influences

d)

Situational influences

35.

Identify three types of customers that a business serves.

a)

Govt and Institutions

b)

Consumers

c)

Hospitals

d)

Businesses

36.

What are four influences that typically affect consumer buying behavior?

a)

Social

b)

Psychological

c)

Personal

d)

Geographical

e)

Situational

37.

List the three influences that affect the buying decisions of organizations

a)

Situational

b)

Social

c)

Internal

d)

External

38.

What are the levels of buying decisions for business purchases?

a)

Old

b)

New

c)

Modified

d)

Repeat

39.
The oldest form of advertising.
a)
News Paper
b)
Radio
c)
TV
d)
Words of mouth
40.

Newspapers and magazines are an example of

a)

social media advertising

b)

print advertising

c)

specialty advertising

d)

digital Advertising

41.

What is a disadvantage of direct mailings?

a)

It's inexpensive

b)

The timing of the mailing can be selected

c)

It's expensive

42.

Example of outdoor advertising

a)

Internet ads

b)

Billboards

c)

Newspaper

d)

Digital Advertising

43.

What are the two types of broadcast media?

a)

TV and internet

b)

Radio and internet

c)

Radio and TV

d)

Billboards and Socail Media

44.

What is one major disadvantage of TV advertising?

a)

It's expensive

b)

It reaches a lot of potential customers

c)

It come's right into the viewer's homes

d)

Its Free

45.

List 3 activities a business can explore to increase community involvement.

4 lines
46.

Why is it important to use technology in business operations and performance?

4 lines
47.

Which of the following types of advertising mediums are free?

a)

TV and Radio

b)

Billboards

c)

Social Media

d)

Newspapers and Magazines

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