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WorksheetsJunior Content Producer / Unit 3 Marketing Strategy
Total questions: 8
Worksheet time: 5mins
True or false: Branding is more effective in print advertising than digital
True
False
What percentage of readers think print ads are more interesting to them than digital adds?
39%
139%
54%
8%
Fill in the blank: (a) marketing focuses on generating new leads and prospects for the business
Which of the below are examples of Earned Media?
Influencer marketing
PR outreach
Posting on Instagram
Creating a blog post
When pitching creative work, how many options should you present to your client?
One
Two
Three
Four
Which of the below is NOT a category in the PESO model?
Political
Earned
Shared
Owned
Select the options below of benefits and weaknesses of different PESO categories
Trust
Size
Calculation
Predictability
How confident do you feel pitching your ideas to an audience?
Get me in front of the client, I've got this!
I'd much rather my manager took the lead, but I'm OK
I literally won't even walk into the room
I'm unsure
