Google Shopping

Amazon

Google

A specific technic of SEO

This is the click rate in the search results.

It is the ratio between the impressions and the number of clicks.

Control Technic Ratio

Technique

Content

Popularity

Relevance

News

Not seeing your website in Google search results

A default response created by Google for a query

A Google strike to punish a site that does everything to be in first position

A new SEO issue highlighting the most relevant content

The most natural way to meet the needs of Internet users

An increasingly important issue

Gradually relegated behind paid referencing

Shorter and shorter requests

Answer and not search engines

The integration of the different paths of an Internet user, whatever the device used.

Increasingly fine targeting of Internet users for advertisers via Google tools

Because it is the only medium where you can be present for free and where profitability is therefore maximum.

Because it is the only media where you can position yourself on the key words you want to use

Because it is the only medium where you can pick up the Internet user according to his behaviour.

Because it is the only medium where the Internet user searches for information on his own and not the other way round.

A frozen SERP, whatever the query is

A SERP containing only web results

A similar search for all

The display of images, videos, news, maps in a SERP

Natural Search Engine Optimisation

Search Engine Optimization

Organic referencing

System Engine Origan

The laptop computer

The smartphone

Connected TV

The dictionary

1.5

2,5

3,5

4,5

5,5