Each time you brought home a great report card, your parents would take you out for dinner at your favorite restaurant, or they'd shower you with praise.

The next time you receive a good report card, you well up with happy emotions, even before you bring it home to show your parents.

An employee who misses work may suffer a cut in wages.

The first time you eat sushi, you get terrible food poisoning. After that, just the smell of sushi rice makes you want to gag, and the sight of raw fish could make you feel sick to your stomach.

A worker is rewarded with a performance bonus for exceptional sales figures.

The retail stores play the holiday classics over the speakers. This "festive spirit," they hope, will lead you to purchase more items.

An employer offering an employee a day off for good work.

Praising a pet or providing a treat when they obey instructions -- like being told to sit or heel.

You hear that tone and instinctively reach for your smartphone, only to realize it's coming from someone else's phone.

Prisons will sometimes ease regulations on a well-behaved prisoner, and sentences are sometimes shortened for good behavior.