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WorksheetsBranding
Total questions: 36
Worksheet time: 24mins
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
What high street shop is very popular for selling brand "dupes"
Forever 21
H&M
Primark
Topshop
A brand provides...
Oportunity
Identity
Confussion
Style
A logo is an important part of branding
True
False
Branding begin in the
1950's
1940's
1960's
Generic brands don't have a
Product
Price
Brand name
What happens in brand dillution
A brand loses its strength
A brand becomes stronger
A brand stays the same
Slogans:
is a device that legally identifies ownership of a registered brand or trade name
a. Brand awareness
represents a particular product of a company or organization
are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers
a. Branding mechanisms include all of the following EXCEPT:
Brand mark
The Fair Trade Act
Trademark
Logo
This tagline is for?
Adidas
Reebok
Nike
Puma
This logo is for?
ABC
NBC
FOX
KTLA
"The happiest place on Earth"
Disney land
Ramoji film city
Dream world
Universal studios
This is the logo for?
Mazda
Mitsubishi
Maserati
Mercedes
This is the logo for?
Sega
Playstation
Nintendo 64
Xbox
This is the logo for?
Walmart
National Geographic
Symantec
Kodak
"think different" is the tagline for?
"Taste the Feeling" is the tagline for?
Cadbury
Coca Cola
Burger King
Bisleri
"Be what's next" is the tagline for
A key question to ask yourself when developing brand identity is:
What do we do better than anyone else?
What do other companies do better than us?
The colour green in branding is often associated to
Envy
Domestic animals
Nature, environment, eco-friendly
Jealousy
The colour pink in branded is often associated with:
Boldness, masculinity
Self nurture, femininity
Gender neutral, self care
Self nurture, masculinity
"Sans Serif" font (e.g. Times New Roman) is associated with:
Tradition, trustworthiness
Modernity, clear focus
New ventures, thrill seeking
Creativity, freedom
A "target audience" is identified by:
Age
Gender
Age, gender or gender neutral
Age, gender or gender neutral and common interests
This logo belongs to:
Wendy's
Taco Bell
McDonald's
This logo belongs to:
Chanel
Cartoon Network
Chevrolet
Christian Dior
Burger King's slogan is
"Live Mas"
"We Have The Meats"
"I'm Lovin It"
"Have It Your Way"
What's this brand's slogan?
"Gives You Wings"
"Taste The Rainbow"
"Obey Your Thirst"
"Unleash The Beast"
This logo belongs to:
Walmart
UPS
Amazon
Allstate
This logo belongs to:
Xbox
Playstation
Nintendo
Xerox
Converse
All State
Skechers
Audi
According to neuroscientist Antonio Damasio, how consumers feel about a brand has more pull than what they think about a brand.
True.
False.
Red does not mean
passion
importance
attention
playfulness
Brown does not mean
rugged
earthy
old-fashioned
neutrality
