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WorksheetsBrand Identity Guidelines
Total questions: 10
Worksheet time: 11mins
Branding is
is a device that legally identifies ownership of a registered brand or trade name.
the process of working toward maximizing recognition of a particular brand.
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.
consumer preference for a particular brand as compared to competitor products or services.
What is a Brand Identity?
Your brand identity is how you perceives yourself.
Your brand identity is the same as branding.
Your brand identity is how your audience perceives you.
Your brand identity is your logo.
Select the 2 advantages of branding.
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
In what ways can a brand be easily recognisable?
By the taste
By its logo
By the price
By its packaging
What is visual identity?
All the images for a look and feel.
All the visual information that describes a person's identity.
All of the imagery and graphical information that expresses who a brand is and differentiates it from all the others.
Select all the advantages of visual identity.
to inform viewers about the nature of the brand and services/products offered
to pull everybody together to talk about the brand
to create an emotional impression on viewers
to unify the many different aspects of a business through consistent visuals
True or false?
Brand identity is overseen by marketers, and visual identity involves designers and creative directors.
True
False
Select some of the elements that make up the Brand Identity Guidelines?
Brand story
Inspiration
Imagery
Colour palette
Typography
Which of the following is a definition of a brand style guide?
Are flexible documents that ensure consistency in the brand image.
Visual guide lines ensure elements are aligned
A set of rules for using your brand assets.
The standards required for representing your brand correctly
List the 4 key components of brand identity.
(a)
