Find the market fit

Change people behaviour in order to engage users

Differentiate from Uber

Change people behaviour in order to growth users

A comprehensive growth strategy from marketing and product

Redesigning Lyft’s moustache

A delight moment generator

Setting aside from Uber

A go-early go-fast approach

A data driven approach

A mouth to mouth approach

A B2C approach

From serving companies to serving consumers and companies.

From consumers B2C to companies B2B2C

From serving consumers to serving consumers and companies

From serving marketplace to serving SaaS B2B companies

Invest in acquire buyers first

Invest in research

Invest in acquire sellers first

Invest in learning and acquiring buyers and sellers at the same time

A lean approach where you do what you can with what you get

Go all in: invest in tools to get accurate data fast

A lean approach where you first learn little with little cost, and grow from there

Learn about the likelihood of business impact before investing in design opps

It means you haven’t really evaluated assumptions and challenged hypothesis

Check hypothesis because maybe we didn’t learn anything

You have to start again and do everything one more time

The hypothesis is proven and we are ready to launch

List the hypothesis at first, go back to it at the end

Develop hypothesis as you go on the process, not before

List and challenge hypothesis in every step of the process

Ideate a new hypothesis on every step of the process

Define the most effective UI for the problem that follows project objectives

Solve every problem

Align to project objectives and go from general low hanging fruit to more specific problems

Optimise the UI in every-way according to project objectives

Polish and iterate

Right order and mental models

Narrative and framing

Tooltips and clear guides

Creating an experience that tells the user about product value

Create teams to add more users

Teaching users about product value

Helping users find value as quickly as possible