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Mass Media & Political Agenda

Total questions: 19

Worksheet time: 11mins

Name
Class
Date
1.

Television, radio, newspapers, magazines, the Internet, and other forms of communication are collectively referred to as the __________.

a)

mass media

b)

media conglomeration

c)

partisan press

d)

fifth estate

2.

What is an event called that is purposely staged for the media and that is significant just because the media are there?

a)

a think tank

b)

a pork-barrel project

c)

a media event

d)

a round-robin event

3.

In 1960, one newspaper was sold for every two adults; by 2008, one paper was sold for every __________.

a)

adult

b)

three adults

c)

five adults

d)

50 adults

4.

In 1934, Congress created which body to regulate the use of the airwaves?

a)

Federal Trade Commission

b)

Equal Opportunity Commission

c)

Federal Communications Commission

d)

Department of Media Communications

5.

Over 80 percent of the nation’s daily newspaper circulation is published by massive media conglomerates called __________.

a)

narrowcasters

b)

chains

c)

broadcasters

d)

associated press outlets

6.

In democracies, the primary interest of (publicly owned) media is __________.

a)

reducing recidivism

b)

serving the public interest

c)

promoting the government

d)

entertaining viewers

7.

The primary interest of (privately owned) media is __________.

a)

making a profit

b)

serving the public interest

c)

spreading propaganda

d)

informing the public

8.

Research suggests that the overriding bias in the news is one toward stories that __________.

a)

favor liberals

b)

favor conservatives

c)

draw the largest audience

d)

put the president in a good light

9.

As technology has enabled the media to pass along information with greater speed, news coverage has become __________.

a)

more homogenous

b)

less thorough

c)

more objective

d)

less biased

10.

Public officials often leak __________ to reporters to see what the political reaction will be.

a)

trial balloons

b)

sound bites

c)

beats

d)

oiled news

11.

The media’s emphasis on the slowly improving Obama economic situation in 2012 rather than the record number of long-term unemployed Americans is an example of __________.

a)

investigative journalism

b)

agenda setting

c)

policy entrepreneurship

d)

narrowcasting

12.

Increasing public attention to specific problems is a core feature of the media’s __________ power.

a)

watchdog

b)

investigative

c)

agenda-setting

d)

score-keeping

13.

What do network executives blame for the superficiality in media reporting?

a)

cable news

b)

social media

c)

the Internet

d)

the public

14.

Civil rights activists in the 1960s used the media to show Americans the injustice of the treatment of minorities, successfully placing the civil rights issue onto the __________.

a)

policy entrepreneur

b)

policy agenda

c)

press conference

d)

news beat

15.

The media act as a __________ between the people and policymakers.

a)

key linkage institution

b)

stockbroker

c)

real estate agent

d)

standard operating procedure

16.

Policy entrepreneurs are people who invest __________ in an issue.

a)

their life savings

b)

financial expertise

c)

political capital

d)

scant attention

17.

The issues that attract serious attention from public officials and other people actively involved in politics at the time are collectively referred to as __________ agenda.

a)

news

b)

policy

c)

media

d)

entrepreneurial

18.

People who invest their political capital in an issue are called __________.

a)

agenda setters

b)

policy entrepreneurs

c)

lobbyists

d)

gatekeepers

19.

Whats the coolest car ever made...? cachoow...

a)
b)
c)
d)