WorksheetsMass Media & Political Agenda
Total questions: 19
Worksheet time: 11mins
Television, radio, newspapers, magazines, the Internet, and other forms of communication are collectively referred to as the __________.
mass media
media conglomeration
partisan press
fifth estate
What is an event called that is purposely staged for the media and that is significant just because the media are there?
a think tank
a pork-barrel project
a media event
a round-robin event
In 1960, one newspaper was sold for every two adults; by 2008, one paper was sold for every __________.
adult
three adults
five adults
50 adults
In 1934, Congress created which body to regulate the use of the airwaves?
Federal Trade Commission
Equal Opportunity Commission
Federal Communications Commission
Department of Media Communications
Over 80 percent of the nation’s daily newspaper circulation is published by massive media conglomerates called __________.
narrowcasters
chains
broadcasters
associated press outlets
In democracies, the primary interest of (publicly owned) media is __________.
reducing recidivism
serving the public interest
promoting the government
entertaining viewers
The primary interest of (privately owned) media is __________.
making a profit
serving the public interest
spreading propaganda
informing the public
Research suggests that the overriding bias in the news is one toward stories that __________.
favor liberals
favor conservatives
draw the largest audience
put the president in a good light
As technology has enabled the media to pass along information with greater speed, news coverage has become __________.
more homogenous
less thorough
more objective
less biased
Public officials often leak __________ to reporters to see what the political reaction will be.
trial balloons
sound bites
beats
oiled news
The media’s emphasis on the slowly improving Obama economic situation in 2012 rather than the record number of long-term unemployed Americans is an example of __________.
investigative journalism
agenda setting
policy entrepreneurship
narrowcasting
Increasing public attention to specific problems is a core feature of the media’s __________ power.
watchdog
investigative
agenda-setting
score-keeping
What do network executives blame for the superficiality in media reporting?
cable news
social media
the Internet
the public
Civil rights activists in the 1960s used the media to show Americans the injustice of the treatment of minorities, successfully placing the civil rights issue onto the __________.
policy entrepreneur
policy agenda
press conference
news beat
The media act as a __________ between the people and policymakers.
key linkage institution
stockbroker
real estate agent
standard operating procedure
Policy entrepreneurs are people who invest __________ in an issue.
their life savings
financial expertise
political capital
scant attention
The issues that attract serious attention from public officials and other people actively involved in politics at the time are collectively referred to as __________ agenda.
news
policy
media
entrepreneurial
People who invest their political capital in an issue are called __________.
agenda setters
policy entrepreneurs
lobbyists
gatekeepers
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