Marketing research that focuses on smaller number of people and tries to answer questions that begin with “Why” or “How”

A question that asks respondents to choose an answer from possibilities given

A question that requires respondents to construct their own response

Group of people most likely to become customers, identified for a specific marketing program

When a research technique produces nearly identical results in repeated trials

Chad's interests are mainly partying every weekend this can help a marketer determine his ______.

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

The term "Demographics" refers to

Target market is the group of customers at which a product or service is aimed at?

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

item you can touch, such as donuts

Activity that is done for another person, ex. house cleaning

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

What is not part of the official marketing mix (the 4Ps), but still an important part of the marketing strategy and plan?

This analysis examines the opportunities and threats in the firm based on the different forces in the environment

This analysis examines the strengths and weaknesses in the firm based on the different forces in the environment

A sales representative approaches you in a store and offers to show you the newest Sony TV model which is currently own sale for 25% off. You view the TV and its features and decide to purchase and take it home. Which of the following selling processes does this scenario describe?

Apple phones are made from various different parts, ranging from the screen, to the camera. Last year they purchased all of the newest I-phone model batteries from Amperex Technology Limited. Which of the following selling processes does this scenario describe?

A credit union exists to serve its members and offer lower rates than traditional banks. Which of the following is the correct business structure of a credit union?

Which if the following options best describes EMPATHY?

Positive and controllable factors that contribute to the business’ success.

Negative factors that are beyond the control of the business.

Areas where you or your organization may be weaker than others.

Positive factors that are not within the control of the business.

The business has staff who are experienced and well – trained.

There are new technologies that are better and more advanced than what the business uses.

The government strongly supports small and medium enterprises to boost the growth of the businesses.

New and popular products are being introduced in the market from other competitors.

The business is located in an area that has many customers.

The establishment looks old and needs repairs.

The business space has a limited capacity to entertain many customers at the same time.

The small nature of the business enables it to provide excellent customer care because the small amount of work allows its staff to devote more time to customers.

SLOGAN

COPY

LOGO

Branding is

When the questions in a questionnaire measure what was intended to be measured