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MKT Set 1

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

This marketing function provides security for products, personnel, and customers.

a)

selling

b)

promotion

c)

risk management

d)

pricing

2.

Exchanging products or services with others by agreeing on their values is known as

a)

promoting.

b)

marketing.

c)

selling.

d)

bartering.

3.

The first step of the marketing concept is to

a)

operate at a profit

b)

hire a team of talented marketing professionals.

c)

develop top-quality products or services.

d)

identify customers' needs.

4.

When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered?

a)

product

b)

profit

c)

distribution

d)

promotion

5.

An organized effort to influence a company by refusing to purchase its products is called a

a)

embargo.

b)

strike.

c)

tariff.

d)

boycott.

6.

Which of the following is not one of the four rights identified in the Consumer Bill of Rights?

a)

the right to safe products

b)

the right to adequate and accurate information

c)

the right to the lowest possible price

d)

the right to product choice

7.

If there is a very large supply of a product, consumers will usually

a)

buy as much of the product as they can.

b)

place a lower value on it.

c)

refuse to but the product at all.

d)

pay more for it than they usually would.

8.

The first step in the consumer decision-making process is to

a)

identify alternatives.

b)

recognize a need.

c)

evaluate choices.

d)

make a decision.

9.

Marketers use research techniques to

a)

determine which marketing strategies work the best

b)

identify customers

c)

analyze competitors

d)

All of these choices are correct.

10.

Which of the following is an example of a closed-ended question?

a)

What did you like most about this product?

b)

Rate this item on a scale of 1 to 10.

c)

How does the durability of this product compare to other products you have used?

d)

What are this product's most important features?