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Pricing and distribution

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

The highest profit impact factor is

a)

Sales

b)

Fixed costs

c)

Price

d)

Variable costs

2.

If increase price at 1%, how much will profit reflect?

a)

Increase 1%

b)

Increse 11%

c)

Drop 10%

d)

Increse 20%

3.

How much should we increse sales in case of granting 5% discount in order to get the same profit level?

a)

10%

b)

17%

c)

5%

d)

11%

4.

Price quotation is recommended to do

a)

From the retail price down to production costs

b)

From cost to the final price

c)

Add margin above the cost

d)

Cost plus dealers` margin

5.

SKU which is specified as "AX" recommended to add____________ margin

a)

High

b)

Average

c)

Low

d)

No matter

6.

"Place" is element of "Marketing-Mix" about

a)

Communications

b)

Distribution

c)

Sales strategy

d)

Purchasing strategy

7.

When we sell on-line to final user of a product, it is

a)

Direct channel

b)

Indirect channel

c)

Multi channel

d)

Customer channel

8.

Distribution through dealers is better to use if

a)

B2B business

b)

Experience is needed

c)

Risky market

d)

Premium product

9.

Complex heavy equipment for automotive industry is a product which is better to use ___________ sales sytem

a)

Direct

b)

Indirect

c)

Pull

d)

Agent

10.

When distributors are disputing for sales territory , it is most probably

a)

Vertical conflict

b)

Horizontal conflict

c)

Territorial conflict

d)

Sales conflict