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WorksheetsChapter 6 and 7
Total questions: 33
Worksheet time: 23mins
A strategy is a plan with short term objectives in order to compete and succeed
Yes
No
Strategy is a comprehensive formula for a company to win
Yes
No
Technology strategy is a set of plan related to the use and development of technology to confer advantage to the firm
Yes
No
Technology strategy should be a fundamental component of an overall strategy
Yes
No
Technology strategy are decisions that companies make in not developing technology to achieve their business goals
Yes
No
What are not the objectives of technology strategy?
Maintaining technological capabilities in existing businesses
Expanding markets in existing businesses or launching a new business
Securing distinctive technological capabilities from external forces
A plan with short term objectives in order to compete and succeed
What is not the function of BCG Matrix?
Help corporations to analyze their business units, that is, their product lines
Helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio
Expanding markets in existing businesses or launching a new business
As leader in a mature market, dogs exhibit a return on assets that is greater than the market growth rate, and thus generate more cash than they consume
Yes
No
Stars generate large amounts of cash because of their strong relative market share, but also consume large amounts of cash because of their high growth rate
Yes
No
In cash cow, it grows rapidly and thus consume large amount of cash, but as they have low market share, they do not generate much cash. As a result, it is a large net cash consumption.
Yes
No
Problem childs are cash traps because of the money tied up in a business that has little potential.
Yes
No
BCG matrix is to identify the relationship between products/services and the underlying technology
Yes
No
Product Technology Matrix is to identify the relationship between products/services and the underlying technology
Yes
No
The first step to formulate a technology strategy is to choose a market entry strategy
Yes
No
We need to identify the mission, vision and goals first in order to formulate a technology strategy
Yes
No
Which is not steps to formulate a technology strategy?
Know the firm’s posture
Decide an acquisitions and organization
Make adhoc plans
Identify the mission, vision and goals
Which is not the ways to formulate a technology strategy?
Make resource allocation
Set-up evaluation methods
Choose market entry strategy
Be a follower in the innovative effort
A Vision Statement defines the company's reason for existence
Yes
No
A mission statement describes the organization as it would appear in a future successful state
Yes
No
Why do we need a vision and mission statement?(choose more than 1)
The mission statement serves as a “North Star”
that keeps everyone clear on the direction of the organization
It determines the company's direction
Smart business owners use this statement to remind their teams why their company exists because this is what makes the company successful.
It would describes the organization as it would appear in a future successful state
A follower is a company that is the first to establish itself in a given market or industry
Yes
No
First mover is a company that gain a sustainable competitive advantage by establishing itself before any competitors enter the market
Yes
No
Which is not the advantages of a first mover?
Make a lasting impression on customers - Brand recognition & brand loyalty
The product innovation requires a higher investment in research and development than does product imitation
Can control their resources. Eg: strategic location/ network with key suppliers
High cost involved for customers to switch brand
What is not technology planning?
Is the starting point for developing the technology by involve all the parties.
Process of researching the technical evolution of program or system to achieve its future vision.
May include desired sponsor outcome, technology forecasting, schedule production, technology maturation requirement and planning.
The first stage in the technology planning framework is making a technology forecast.
Yes
No
When we plan our technology, we need to analyse.....(choose more than one)
The consumer
The creator
The company
The business environment
When we put the plan into operation, we need to....(choose more than one)
Develop main objectives
Develop sub-objectives
Develop budgeting
Keep track on the progress
A technology is considered ‘appropriate’ when
It is not accordance with the development objectives
It is not suitable to the surroundings for which it has been developed
Ensure the resources fit the required technology
Labor must not be used effectively to bring efficient production
There are 3 layers of technology in a company, which are (choose more than one):
Distinctive technologies
External technologies (products can be outsourced)
Basic technologies (facilitate operations)
Low technologies
Which one is not correct about value chain analysis?
Backward integration – the supplier is controlled by the owner of the company to ensure sustainable supply
Forward integration – occurs when a company seeks to control distribution, retailing and post manufacturing activities
Horizontal integration – involves increased control over production competitors
Multiple integration - may combine backward, forward and horizontal integration where it involves ownership / control of activities over the entire value chain – achieve through mergers, acquisitions and takeovers
What are the tests Hamel and Prahalad (1990) gave to see whether they are true core competencies:
Irrelevance
Difficulty of imitation
Breadth of application
What is technology audit?
To recognize the opportunities of a company’s technological assets
One time process of assessment
To evaluate the position of a firm in tech as compared to its competitors, and develop a strategy and plans of tech
What are Technology Roadmaps?
A part of a methodology that do not guarantees the alignment of investments in technology and the new developments of capabilities
They are able to make capital out of future market needs
