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Promotion & Sales

Total questions: 20

Worksheet time: 11mins

Name
Class
Date
1.

How does a free sample work?

a)

It encourages people to buy again at a later date.

b)

It enters customers into a prize draw.

c)

It rewards regular customers for their loyalty.

d)

Customers get to try something before buying it.

2.

What is the highest online spending day of the year in the U.S.?

a)

Black Friday

b)

Cyber Monday

c)

Christmas Eve

d)

Thanksgiving Day

3.

What is Cyber Monday?

a)

The Monday following Thanksgiving, promoted by online retailers as a day for exceptional bargains.

b)

The Monday before Thanksgiving, promoted by online retailers as a day for exceptional bargains.

c)

The Monday following Thanksgiving, promoted by retailers as a day for exceptional bargains - In store only!

d)

The Monday before Thanksgiving when all of the turkeys hide.

4.

On Cyber Monday, people go shopping ....

a)

at Target

b)

at King Kullen

c)

online

d)

at Stop n Shop

5.

Black Friday and Cyber Monday are NOT _______ day events! They mark the start of the ________________ season.

a)

1, gifting

b)

5, BBQ

c)

4, festival

d)

8, birthday

6.

PPC marketing is essential, but it sure isn’t _______.

a)

easy

b)

cheap

c)

profitable

7.

PPC stands for

a)

prime people court

b)

people pay clark

c)

pay per click

d)

pretty posts cost

8.

If you have a bad offer, the negative reviews and feedback can be detrimental, causing you to lose a lot of momentum and customer trust which will hurt you far past the holiday season.

a)

True

b)

False

9.

Which P is not in the Marketing MIx?

a)

place

b)

people

c)

price

d)

promotion

10.

Define guerrilla marketing.

a)

monkeys in an advert

b)

army based promotion

c)

a surprise and interesting form of advertising

d)

all of the above

11.
What is the person who buys a product called?
a)
Retailer
b)
Consumer
c)
Purchaser 
d)
Customer 
12.
Taylor Swift recommends this mouthwash. This is an example of...
a)
Glittering Generalities 
b)
Bandwagon
c)
Testimonials
d)
Celebrity 
13.

Select all the types of promoting:

a)

advertising

b)

selling

c)

direct marketing

d)

sponsorships

14.

Select the 4 P's of marketing also known as the marketing mix.

a)

Place

b)

Promotion

c)

Product

d)

Price

e)

People

15.

Pumpkin spice has become one of the most popular limited time offers of all time.

a)

True

b)

False

16.

After seasonal sales pumpkin spice tends to die off.

a)

True

b)

False

17.

Creative marketers can do what to optimize seasonal sales.

(a)  

18.

BBQ, July 4th, Memorial Day in May, Graduations, Back to School are a few of the marketing activities used for sales in the summer months.

a)

True

b)

False

19.
Promotion means - 
a)
any form of communications that is used to persuade people to buy a company's product.
b)
to move from one place to another
c)
to promote
d)
when students advance from one level to the next
20.

During the 19th Century when people used wagons the phrase get on the bandwagon originated.

a)

True

b)

False