WorksheetsQuiz 3 Module Distribution Management
Total questions: 10
Worksheet time: 7mins
For channel managers, which of the following is a variable in the external environment?
Interest rates
Emerging competitors
Birth rates
All of the above
For the channel manager, the external environments can be ranked, from most important to least important, as:
Economic, competitive, sociocultural, technological,
legal.
Legal, competitive, technological, economic, sociocultural
Economic, legal, competitive, technological, sociocultural
There is no single sequence for all industries at all times
The channel manager must analyze the external environment in terms of its impact on:
Target markets
Facilitating agencies
Intermediaries
All channel participants.
According to the text, the most pervasive and obvious environmental force affecting managers in all kinds of business and nonbusiness organizations has been:
Economic environment
Sociocultural environment
Competitive environment
Legal environment
In a recession, intermediaries are at greatest risk if:
They cannot sell their heavy inventories
They do not reduce prices to final consumers.
They do not increase promotional spending
They do not expand their product lines.
During recessionary periods, channel members at the wholesale and retail levels are likely to:
Try to increase their inventory levels
Lose sales volume
Broaden their product line
Increase financial borrowing
In inflationary times, intermediaries generally can be expected to:
Stock up on inventory at today’s prices.
Be enthusiastic about manufacturer’s new product
introductions.
Pressure manufacturers for special deals
Increase the product line.
To help intermediaries through periods of high inflation, manufacturers can do all of the following except:
Increase pull promotion
Emphasize lower-priced products in its product line.
Provide low cost financing for inventory purchases.
Decrease inventory turnover.
During periods of low inflation, passing price increases through the channel:
Becomes more difficult
Becomes less difficult
Makes no difference.
Increases the length of the channel
McDonald’s competition with Burger King is an example of:
Vertical competition
Horizontal competition
Intertype competition
Vertical-intertype competition
