Worksheets"Instagram Influencers" Comprehension
Total questions: 15
Worksheet time: 30mins
Regular people and celebrities on Instagram have discovered that if they have enough followers, they can earn ___________.
free stuff
a house
social proof
money
When people see a celebrity or social media star they love talking about a product, they are more likely to ___________.
want it
ignore it
buy it
tell a friend
Kim Kardashian got into some trouble because she posted a picture with a lollipop that is supposed to help you ____________.
think more clearly
reduce anxiety
eat less
all of these
The article discusses Kylie Jenner’s Instagram posts advertising what product?
gummy vitamins
make-up
leggings
sunglasses
What is a huge factor in the influencer-follower relationship?
style
trust
reputation
age
The Federal Trade Commission is worried that social media influencers blur the lines between advertisement and
deception
influencers
marketing
There is direct evidence showing that paying Instagram influencers is __________ for businesses.
harmful
dangerous
required
great
Influencers can cause businesses to run into ____________ problems
celebrity
tax
legal
sales
Find the two sentences that tell how influencers earn money on Instagram.
Basically, they must become a living advertisement.
People were upset that she was promoting a product that encourages unhealthy eating habits.
The catch is that they must promote products for companies.
“I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses
Find the sentence that reveals what Kim Kardashian did to upset some followers.
“I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses
These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.
She posted a picture with a lollipop that is supposed to suppress your appetite so that you eat less and lose weight.
Kim Kardashian recently ran into trouble because of one of her paid posts on Instagram.
Find the sentence that explains the purpose of the Federal Trade Commission.
Basically, they must become a living advertisement.
The Federal Trade Commission, a government organization that makes sure businesses are behaving correctly, has expressed concerns that social media influencers blur the line between advertisement and deception.
Debra Williamson, a principal analyst for eMarketer explains, "We’ve seen research that shows teens and young adults are very influenced by these celebrities when it comes to making a purchase."
Because these celebrities are so influential, companies are paying prices upwards of $250,000 to have their products featured by top influencers.
Find the sentences that tells how much some companies are willing to pay for posts by top influencers.
These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.
Kim Kardashian recently ran into trouble because of one of her paid posts on Instagram.
Because these celebrities are so influential, companies are paying prices upwards of $250,000 to have their products featured by top influencers.
The catch is that they must promote products for companies.
Find three pieces of text evidence that support the idea that Kim Kardashian lost trust in some fans with an Instagram post.
They worried that she was sending a negative message to her young female fans about weight and body image.
Basically, they must become a living advertisement.
People were upset that she was promoting a product that encourages unhealthy eating habits.
If young female fans don’t understand that Kim’s post is an advertisement, they might be more likely to take her message about losing weight to heart.
Find one piece of text evidence that supports the idea that influencers typically aren’t experts on the products they promote.
She posted a picture with a lollipop that is supposed to suppress your appetite so that you eat less and lose weight.
They also worry that influencers might tell the public inaccurate or even dangerous information about a product.
These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.
Advertisements were everywhere, but they were fairly easy to ignore. Now, it is not immediately clear when we are being advertised to.
Find three pieces of evidence that support the idea that people are willing to shell out money on products advertised by influencers they trust.
“I buy a lot of stuff based on what these girls share. That’s how I keep up with the trends. At least I think I do,” Gibbs explains.
Gibbs says she trusts them so much that in addition to clothes, she’s also purchased items for her home, skin care products, and curling irons based on influencer recommendations..
“I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses
The catch is that they must promote products for companies.
