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WorksheetsEntrepreneur
Total questions: 10
Worksheet time: 2mins
It refers to the name, design, color, symbol, quality, features or a combination of these elements that make the product separate and distinct from similar products of the competitors.
label
brand name
logo
trademark
It is a branding strategy where every product of the same business has a separate brand name that distinguishes it from the rest of the company’s products.
house brand approach
umbrella brand approach
line extension approach
product extension approach
It is a branding strategy where the existing product has been modified or altered resulting in a new product
house brand approach
umbrella brand approach
line extension approach
product extension approach
It is a branding strategy where all products of the business carry the same brand name.
house brand approach
umbrella brand approach
line extension approach
product extension approach
It is a branding strategy where new product carries the brand name in a new category.
house brand approach
line extension approach
umbrella approach
product extension approach
Nescafe and Milo are example of what branding strategy?
umbrella brand approach
house brand approach
line extension approach
product extension approach
Toyota Corolla and Toyota Fortuner are example of what branding strategy?
umbrella brand approach
line extension approach
house brand approach
product extension approach
It is sometimes taken out from the dictionary and suggest attributes and benefits
fabricated
metaphor
acronyms
real word
It is also called invented brand names.
fabricated
metaphor
acronyms
descriptive
It is a short hand version of descriptive name
fabricated
acronym
Real word
metaphor
