Free Printable SEM MP2 9 Weeks Exam Review

1.

New technologies that change existing forms of communication channels are called

a)

large area networks

b)

jailbreak networks

c)

disruptive technologies

d)

smart technologies

2.

The marketing mix and distribution of professional sports games is controlled by

a)

the major TV networks

b)

a league agreement

c)

the NCAA

d)

major advertisers

3.

For a live sporting event, which of the following is the responsibility of the event facility?

a)

provide for concessions

b)

transmit the event

c)

hire security

d)

arrange for promotion

4.

Sales level off or slow down during which stage of the product life cycle?

a)

introduction stage

b)

growth stage

c)

maturity stage

d)

decline stage

5.

The first stage of brand recognition is

a)

nonrecognition

b)

rejection

c)

preference

d)

insistence

6.

Which of the following is not a stage of brand recognition?

a)

preference

b)

introduction

c)

recognition

d)

rejection

7.

A product line can include similar products

a)

in different packaging

b)

in different flavors

c)

in different quality categories

d)

all of the above

8.

Statistics gathered through valid research is called

a)

descriptive data

b)

hard data

c)

primary data

d)

soft data

9.

The process of organizing data from multiple sources into usable information is called

a)

data mining

b)

big data

c)

marketing research

d)

convergence analytics

10.

Ethical research

a)

is frequently used to disguise a sales tactic

b)

is biased research

c)

respects confidentiality

d)

both a and c

11.

When a sports figure has received bad publicity, the __________ is responsible for maintaining

relations with the public and news media.

a)

publicist

b)

team owner

c)

team's media department

d)

player

12.

Recent research indicates that successful salespeople should offer consumers no more than ______ reasons to buy.

a)

two

b)

three

c)

four

d)

five

13.

The main goal of promotion is

a)

community outreach

b)

gaining new fans

c)

increasing sales

d)

public image

14.

The first step for developing a promotional plan is to

a)

set promotional goals

b)

identify the target customers

c)

select the promotional mix

d)

develop a promotional budget

15.

A quantitative measurement

a)

provides information in terms of number or percentages

b)

is subjective and depends on interpretation

c)

might assess the loyalty of consumers to a brand based on description of consumers' reactions to a promotion

d)

both b and c

SEM MP2 9 Weeks Exam Review

Total questions: 15

Worksheet time: 8mins

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