WorksheetsSocial Media Marketing Campaign: Creation
Total questions: 10
Worksheet time: 5mins
Roughly what percentage of Americans have a mobile device within their reach at all time?
76 percent
83 percent
91 percent
97 percent
By asking “what is the company’s overall purpose,” marketers are trying to achieve which of the following?
Reviewing the company’s mission
Analyzing the purpose of the campaign
Comprehending the target market
Examining social media usage
Which of the following questions is related to analyzing the purpose of the social media campaign?
Who is the audience of the company
What is the company trying to achieve using social media
Who are the company’s opponents
How is the company’s social media marketing performance
Which of the following is NOT one of the common goals a social media campaign is trying to achieve?
Increase website traffic
Develop a loyal customer community
Build brand awareness
Determine the company’s mission
Building brand awareness means which of the following?
Making customers familiar with and able to recognize the brand
Making customers buy the products or services
Making customers spread positive words about the products
Making customers repeatedly purchase the products
Which of the following is NOT true about social media marketing campaigns?
They are planned, coordinated marketing efforts
They are different from everyday social media use
They follow a detailed plan
They only use one social media platform
By asking “what products or services does the company provide,” marketers are trying to achieve which of the following?
Reviewing the company’s mission
Analyzing the purpose of the campaign
Comprehending the target market
Getting to know the company
Which of the following questions is related to investigating the competition?
Who is the audience of the company
What is the company trying to achieve using social media
Who are the company’s opponents
How is the company’s social media marketing performance
According to Allie Danziger, an editorial calendar maps out social media content for what length of time?
One month
Three months
Four months
Six months
Which of the following is NOT a behavior which increases the conversion rate?
Buying a product
Viewing the company's website
Signing up for an account
leaving a positive comment
