Free Printable Social Media Marketing Basics

Worksheets

Social Media Marketing Basics

Total questions: 24

Worksheet time: 26mins

Name

Class

Date

What is Social Media Marketing?

The use of newspapers magazines or commercials to promote your business.

The use of signs and posters to promote your service or product

The use of social media platforms and websites to promote a product or service.

The use of Snapchat or Facetime

How does Social Media Marketing help small businesses?

It saves marketers tons of money on advertising.

It increases the chance of getting a bigger reputation.

It drives them to succeed more.

It is easier to be more creative.

what is the most commonly used social media?

What is a "hashtag" (#)

A link to other posts

A way to direct message someone

A way to categorize a post

Gibberish

Name the company logo:

Twitter

Facebook

Instagram

This is any online platform that allows people to share ideas, content, thoughts, and develop relationships.

Advertising

Social Media

Publicity

Marketing

There are billions of active social media users in the world.

True

False

The use of social media has been on the decline each year.

True

False

The use of mobile devices for social media is also increasing dramatically.

True

False

10.

Unlike traditional media, customers and others can use social media to:

communicate directly with businesses and organizations.

avoid receiving any kind of promotional message.

11.

Social media marketing allows people to share their creations, express their thoughts, and voice their opinions online.

True

False

12.

Social media marketing allows businesses to easily measure the success of their promotional strategies.

True

False

13.

Customers and potential customers can communicate directly with each other but they cannot communicate directly with the business or organization.

True

False

14.

Who uses social media marketing?

Businesses both large and small.

Non-profit organizations.

Government agencies.

All of these use social media marketing.

15.

This is a regularly updated website or web page, typically one run by an individual or a small group that is written in an informal or conversational style.

Diary

Blog

16.

The social media content should be:

over 90% promotional in nature to gain the interest of customers.

focused on customers, their interests, and their concerns.

17.

Video engages people in a way that can be both powerful and unique.

True

False

18.

Video is the preferred media for millennials (18-33).

True

False

19.

This social media channel allows users (predominately female) to visually share and discover new interests by posting images or videos to their own or others' boards and browsing what other users have posted.

20.

This social media channel is the most oversaturated and is in decline.

Twitter

Facebook

21.

A photographer specializing in high school senior portraits would probably benefit best from using which social media channel?

Instagram

22.

An interior designer specializing in unique creations for the home would probably benefit best from using which social media channel?

Twitter

23.

Select ALL the reasons a company should use social media marketing

showcase your brand

develop a loyal community

improve customer service

reach elderly groups

24.

Expand sales & audience is considered a reason to use social media marketing

True

False

100 %

Social Media Marketing Basics

Total questions: 24

Worksheet time: 26mins

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