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POB Marketing Quiz

Total questions: 60

Worksheet time: 28mins

Name
Class
Date
1.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

2.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

3.

Marketing that utilizes Internet and online based technologies is known as ...

a)

Relationship Marketing

b)

Traditional Marketing

c)

Digital Marketing

d)

Cause Marketing

4.

The act of buying of the same brand over and over again is known as ...

a)

prospective buyer

b)

advertising campaign

c)

company image

d)

buying habit

5.

True or False?

Sponsoring sports events is an example of marketing.

a)

True

b)

False

6.

A ...................... is a special saying made from a few words that helps identify the company or brand.

a)

logo

b)

coupon

c)

banner

d)

slogan

7.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

8.

Brand Awareness and Reach is?

a)

Keeping how effective your marketing campaigns really are.

b)

Measuring customer satisfaction to increase customer retention.

c)

Surveys that ask customers to choose between different products with unique features and price points.

9.

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

a)

ADVERTISEMENT

b)

ADVERTISING

c)

DISPLAY ADS

d)

SOCIAL MEDIA ADS

10.

Digital Ads, Billboards, Newspapers and Magazines are _____________.

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

11.

Pinterest, Instagram, Facebook are example of ........

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

d)

VIDEO ADS

12.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
13.
A business owned and run by 2 or more people is called...
a)
Partnership
b)
Sole Proprietorship
c)
Corporation
14.
Deciding how much to charge for goods and services.
a)
Marketing
b)
Goods
c)
Pricing
d)
Selling
15.
Deciding on how goods get into customers’ hands.
a)
Selling
b)
Distribution
c)
Pricing
d)
Product service management
16.
Taylor Swift recommends this mouthwash. This is an example of...
a)
Glittering Generalities 
b)
Bandwagon
c)
Testimonials
d)
Celebrity 
17.

item you can touch, such as donuts

a)

sales promotions

b)

advertising

c)

market research

d)

good

18.

Type of promotion, company rep speaks directly with customer

a)

competitor

b)

four Ps of marketing

c)

sales

d)

brand identity

19.

One promotional advertising message broadcast on tv or radio

a)

communication

b)

competitor

c)

public relations

d)

commercial

20.

Promotional message about a product paid for by an identified sponsor

a)

product

b)

market segmentation

c)

suggestive selling

d)

advertising

21.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

a)

sales

b)

loyalty program

c)

publicity

d)

brand identity

22.

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

a)

Product

b)

Place

c)

Promotion

d)

Price

23.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

24.

Knowing your costs, profit goals and competitors’ prices.

a)

helps you to set the right price for your product.

b)

depends on your targeted market

c)

is key in planning your decor

d)

useful way to segment a market

25.

The Marketing Mix can also be called____.

a)

4 P's

b)

4 C's

c)

2 M's

26.

Promotion refers to _____________.

a)

where the product will be sold

b)

how the business tells people about the product

c)

where the product will be sold

27.

Marketing mix refers to ______________.

a)

The activities that help a business to market a product.

b)

the cost of product

c)

The activities that help a business to make profit.

28.

When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?

a)

Place

b)

Price

c)

Promotion

d)

Product

29.

What is not part of the marketing mix ?

a)

Place

b)

Product

c)

Price

d)

Person

30.

What is the idea of a marketing concept? (1 answer)

a)

knowing the needs and wants of shareholders and reaching the main sales targets

b)

knowing the needs and wants of the government and compliance with the regulation

c)

knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.

31.

customer focus means that… (1 answer)

a)

the company focuses its activities and products on consumer demands

b)

the company focuses its activities and products on consumer rights

c)

the company focuses its activities and products on consumer goods

32.

What do 4 P’s of the marketing mix stand for?

a)

Product

b)

Price

c)

Promotion

d)

Place

e)

Planning

33.

What do the companies need in order to undertake marketing effectively? (1 answer)

a)

Information

b)

Technologies

c)

Investment

d)

Government support

34.

Market segmentation is … (one answer)

a)

division of a market of consumers into people with similar needs and wants

b)

division of a supermarket into main sales areas

c)

division of the marketers into groups according to their experience

35.
Tangible products that we use to satisfy our wants and needs
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
36.
Potential customers with shared needs who have the desire and ability to buy a product.
a)
market
b)
target market
c)
clients
d)
customers
37.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
38.
The idea that companies need to satisfy their customers while also trying to reach their company’s goals.
a)
marketing concept
b)
marketing
c)
marketing mix
d)
market segmentation
39.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

40.

The main function of __________ is to provide information required by law.

a)

Labelling

b)

packaging

c)

Branding

d)

all the above

41.

Publicity refers to –

a)

Non paid form of impersonal communication

b)

Paid form of impersonal communication

c)

Non paid form of personal communication

d)

Paid form of personal communication

42.
a)

Adidas

b)

Nike

c)

Microsoft

d)

Google

43.
a)

Apple

b)

Adobe

c)

Air bnb

d)

Fruit Stand

e)

Gala Apple

44.
a)

Mr. Ulrich

b)

Bill Nye the Science Guy

c)

The Big Bang Theory

d)

Physics

45.
a)

Honda

b)

Hyundai

46.
a)

Hyundai

b)

Honda

47.
a)

Clapchat

b)

Snipchat

c)

Snapchap

d)

Snapchat

e)

Ghost

48.
a)

TikTok

b)

TicTac

c)

TicTacTo

49.
a)

Walmart

b)

Menards

c)

6 Lines

d)

Dollar Tree

50.

Trademark legally protects brand names. It gives the seller exclusive rights to use a particular brand name

a)

True

b)

False

51.

All the following are sales promotion techniques except

a)

Buy one get one free

b)

Coupons

c)

Advertising

d)

Games and competitions

52.

The following factors affect consumer buying behavior except.

a)

Price of substitute

b)

Quality of product

c)

Type of product

d)

Income of Consumers

53.

A form of intellectual property right that legally protects the creators and innovators of original works such as music, poems and books

a)

Branding

b)

Copyright

c)

Trademark

d)

Trade secret

54.

This is the use of sales persons to present and sell goods and services of a firm. Sales persons promote a firm’s goods directly to a specific consumer. They locate new customers, provide display services, demonstrate the use of products, deliver goods, collect payments and provide the firm with feedback

a)

After sales service

b)

Personal Selling

c)

Merchandizing

d)

Door promotion

55.

A cash discount is a reduction in the price of a good that is paid for immediately or over a short period of time by a customer. For example, if a an appliance store offers 5% discount on items bought for cash then 5% of the sale price would be deducted from the actual bill

a)

True

b)

False

56.
A specific group of consumers that an organization selects as the focus of its marketing plan.
a)
market
b)
clients
c)
customers
d)
target market
57.
Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.
a)
market segmentation
b)
demographics
c)
psychographics
d)
geographics
58.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
59.
The path a product takes from the producer to the consumer.
a)
target market
b)
market
c)
marketing concept
d)
channel of distribution
60.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

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