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LO1 Xmas Quiz R064

Total questions: 52

Worksheet time: 30mins

Name
Class
Date
1.

Which statement best describes "Price"?

a)

The cost of producing items

b)

The amount customers are charged for items

c)

The profit earned from selling items

2.

What is price skimming?

a)

An initially high price charged to customer which will reduce over time

b)

An initially low price charged to customer which will increase over time

c)

A steady price charged to customer regardless of product age

3.

What is an advantage of price skimming?

a)

Gains market share

b)

Covers costs and breaks even

c)

Allows an organisation to make the largest profit possible

4.

What is Promotional pricing?

a)

When a business offers different prices to different customers

b)

When a business reduces price to below production cost to clear stock

c)

When a business offers a short term special offer such as buy one get one free to gain interest and increase sales

5.

What is the selling price of an item which costs £5 to make and has a 50% mark up (profit added)?

a)

£7.50

b)

£5.00

c)

£10.00

6.

What is meant by Psychological pricing strategy?

a)

Items are offered at an uneven number to appear cheaper encouraging sales (eg £9.99)

b)

Items are sold using a special promotional offer which is brightly coloured and attracts attention

c)

Items are sold at production cost price to attract customers into the store and increase purchases

7.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
8.
What is a problem with using secondary data?
a)
It is easy to find
b)
It is normally quicker to find
c)
You did not create it (it might be unreliable)
d)
You have to find the information yourself
9.
Marketing research:
a)
is used to obtain information for management to make more informed decision making.
b)
is the collection and analysis of data from a sample or census of individuals or organizations.
c)
includes all forms of market, opinion and social research such as consumer and industrial surveys.
d)
is work undertaken to determine either structural characteristics of the industry of concern.
10.
Secondary data has two important advantages over primary data. It is:
a)
capable of compensating for rapid environmental changes and technical improvements.
b)
always available and complete.
c)
seldom obsolete and usually fits the dimensions of your problem.
d)
generally cheaper to gather than primary data and takes less time to find.
11.
A common disadvantage of primary research for a startup is that:
a)
It is time-consuming to obtain
b)
It doesn't answer the questions asked
c)
It doesn't allow for qualitative questions
d)
It can't be done online
12.
Which of these methods is an example of primary market research?
a)
Focus group talking about the product concept
b)
A google search for relevant newspaper artlicle
c)
A government report on the target market
d)
Mintel report on the target market
13.
Which METHOD of research is being described here?
It is conducted face-to-face with customers and a series of questions are asked
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
14.
__________are used to identify customers with similar wants and needs.
a)
Geographic Data
b)
Customer Survey
c)
Behavioral Research
d)
Market Segmentations Methods
15.
Knowing the income of a potential customer can help you determine products' __________.
a)
Pricing
b)
Place
c)
Promotion
d)
Label
16.
Define what is meant by 'target market'
a)
Group of customers at which a product or service is aimed, or targeted.
b)
Splitting the market for a product into different parts, or segments.
17.
Which of the following are methods used to segment a market?
a)
Age, religion, school you go to, eating habits and views on education
b)
Age, gender, income, location and lifestyle.
18.
How is a market segmented by 'location'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
19.
How is a market segmented by 'income'?
a)
People have different hobbies and interests, which can be connected to income and location.
b)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
c)
The population can also be divided into; low income, middle income and high income. 
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
20.
This is a planned set of questions to which individuals or groups of people respond. 
a)
Survey
b)
Invoice 
21.
This is a small number of people who are brought together to discuss elements of a specific issue or problem.
a)
Focus Group
b)
Observation
c)
Survey
d)
Test Market
22.
One of the advantages of reviewing secondary data it can be done quickly and easily. 
a)
True
b)
False 
23.

Which data is less expensive to obtain and less time-consuming?

a)

Primary Data

b)

Secondary Data

24.
Segmentation of a market is done to help with?
a)
Targeting advertising more accurately
b)
Increase the amount of products being made
c)
Improving the quality of goods being sold
d)
Making sure that workers are happy at work
25.
How is a market segmented by 'lifestyle'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
26.

Which of the following are types of primary research?

a)

Websites, newspapers, books, articles, magazines and census

b)

Questionnaires or surveys, observations, interviews, trials and focus groups

27.
__________are used to identify customers with similar wants and needs.
a)
Geographic Data
b)
Customer Survey
c)
Behavioral Research
d)
Market Segmentations Methods
28.

Which of the following is an example of a variable cost for a coffee shop?

a)

Buildings Insurance

b)

Interest on a start-up loan

c)

Milk

d)

Newspaper advertising

29.

Which of the following tasks would be carried out by the Marketing function of a business?

a)

Allocating financial resources

b)

Finding out customer opinions

c)

Planning production

d)

Selecting new employees

30.
What does break even point show?
a)
where a business is neither making a profit or loss
b)
how many items to make
c)
how much profit they're making
d)
where a business has more fixed costs than variable
31.

What are the Best-Selling Christmas Song?

a)

"All I Want For Christmas is You" by Mariah Carey

b)

“White Christmas” by Bing Crosby

c)

"Blue Christmas"/"Santa Claus is Back in Town" by Elvis Presley

d)

"Last Christmas" by Wham!

32.

How many meters was tall the world's tallest snowman

a)

18,3 meters

b)

20,1 meters

c)

60,9 meters

d)

34,4 meters

33.

What is the popular Christmas meal in Japan:

a)

Sushi

b)

Milk

c)

KFC

d)

McDonalds

34.
Who is the main character of "Christmas Carol" ?
a)
Rudolph
b)
Harry Potter
c)
Scrooge
d)
Santa Claus
35.

Who wrote the book " A XMAS CAROL"?

a)

William Shakespeare

b)

Charles Dickens

c)

Hemingway

d)

Jane Austen

36.

Who is this?

a)

The Grinch

b)

Scrooge

c)

Santa

d)

Rudolph

37.

When is christmas day

a)

25th decembar

b)

25th december

c)

24th november

d)

1st january

38.

The traditional "Father Christmas" was not dressed in red. What colour did he wear?

a)

Green

b)

Blue

c)

Purple

d)

White

39.
When is the Boxing Day?
a)
the day after Christmas
b)
the day before Christmas
40.
"_____________ roasting on an open fire."
a)
Walnuts
b)
Chestnuts
c)
Hazelnuts
d)
Barb-B-Que
41.
"Deck the halls with..."
a)
melancholy
b)
boughs of holly
c)
bowls of jolly
d)
hot tamales
42.
a)
Jolly Old Saint Nicholas
b)
I Saw Mommy Kissing Santa Claus
c)
Santa Clause is Coming to Town
d)
Jolly Old Saint Nicholas
43.
a)
Jingle Bell Rock
b)
Rockin' Around the Christmas Tree
c)
Jingle Bells
d)
Silver Bells
44.
a)
Let it Snow, Let it Snow, Let it Snow
b)
White Christmas
c)
Winter Wonderland
d)
Rockin' Around the Christmas Tree
45.
a)
Oh Holy Night
b)
The Star
c)
Silent Night
d)
Do You Hear What I Hear?
46.
a)
Jingle Bell Rock
b)
Rockin' Around the Christmas Tree
c)
Jingle Bells
d)
Joy to the World
47.
On the seventh day of Christmas, what did my true love give to me according to the song?
a)
Gold rings
b)
Maids a milking
c)
Swans a swimming
d)
Pipers piping
48.
What is Frosty the Snowman's nose made of?
a)
A Carrot
b)
A Potato
c)
A Button
d)
A Rock
49.
What color is the Grinch?
a)
Green
b)
Blue
c)
White
d)
Black
50.
Which reindeer's name starts with a "B:"
a)
Bart
b)
Burt
c)
Bodog
d)
Blitzen
51.
What is the name of Grinch's dog?
a)
Pete
b)
Sam
c)
Max
d)
Bud
52.

This is

a)

Christmas cookie

b)

Christmas cracker

c)

Christmas pudding

d)

Christmas brownie

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