The message, main idea, or controlling idea of an essay. Usually a single sentence that appears in the introduction.

Support of the thesis statement such as examples, facts, and expert opinions

The people the writer or speaker is wanting to appeal or speak to. The writer must consider ages, experiences, and concerns of the audience.

When logic breaks down, Missing facts, has incorrect facts, or has unrelated facts.

A reason put forward in support of or in opposition to a point of view

Tries to convince the reader that one event or action causes another event or action

Comparing two things based on one or more elements that they share

Flaws or weaknesses in an argument’s logic or reasoning

Rhetorical fallacies indicate that a writer’s argument may be invalid

An overstatement that stretches beyond the truth

Applying broad generalizations, which are often untrue, to an individual without regard to individual differences

The ___________________ pointed to the cat as the culprit (guilty party) for knocking over the paint can as his paws were blue.

Flaws or weaknesses in an argument’s logic indicate the writer’s argument may be __________________.

A writer must consider the ______________, experiences, and concerns of the audience.