WorksheetsE-Commerce KPI and ROI Quiz
Total questions: 15
Worksheet time: 7mins
Which is NOT one of the main categories for key performance indicators (KPI)?
Engagement
Demographics
Conversion
Acquisition
Geography
What is a good target Bounce Rate for your Website?
20%
30%
40%
50%
60%
Which of the foll is NOT a traffic channel on Google Analytics?
Organic
Redirect
Direct
Referrals
Display
Which of the following are healthy conversion rates?
0.1%
0.2%
0.5%
1%
2%
What can you learn from the geography of your site visitors?
Which locations you need to improve advertising
Which locations to give up advertising
Which pages have poor conversion rates
What page customers land on most frequently
Which locations you could expand your business
What are two appropriate time frames to compare the annual improvement of a new acquisition technique?
This Week vs Last Week
This December vs Last December
This October vs this November
This Year vs Last Year
This November vs Last November
What does KPI Stand for?
(a)
What does ROI Stand for?
(a)
What does CLV stand for?
Customer Lifetime Value
Consumer Lifetime Value
Customer Loyalty Value
Consumer Loyalty Value
Customer Loyalty Vision
What is the formula for CLV?
CLV = AVY / AGM / ALT
CLV = AVY + AGM + ALT
CLV = AVY * AGM * ALT
CLV = AVY * ROI * ALT
CLV = AVY / ROI / ALT
Which of these factor into the Customer Acquisition Cost (CAC)?
Customer Lifetime Value
Annual Cost of Sales and Marketing
Return on Investment
The Number of Leads Acquired Annually
The Number of Conversions from Leads
What is the formula for Return on Investment?
(CLV + CAC) / CAC * 100
(CLV + CAC) * CAC * 100
(CLV - CAC) / CAC * 100
CLV / CAC * 100
(CLV - CAC) * 100
Adi goes to Firstnightmorris.com to read about the event and then returns to buy tickets. Mayank visits the same site but does not decide to buy tickets. Craig later visits the site to check if a revision to a page works. Adi eventually convinces Mayank to return to the site to buy tickets. How many total sessions were there?
1
2
3
4
5
Adi goes to Firstnightmorris.com and navigates to the "Buy Now" page to buy tickets. Craig goes to the "About Us" page to check for a verbiage issue. Mayank goes straight to the buy "Buy Now" page but is disinterested. Walter navigates to the "Buy Now" page but is disinterested as well. Adi goes straight to the "Event Info" Page to learn more about what he signed up for. What is was the bounce rate for the site today?
10%
20%
40%
60%
80%
Andre Prenoor is a small-business owner who sells artificial Christmas trees. It costs him $50 to produce each tree, and he sells each tree for $250. If he produces and sells 75 trees, what is his Gross Profit Margin?
25%
40%
50%
75%
80%
